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Kansai Nerolac Paints has launched a new digital campaign for Nerolac Perma NoHeat, using generative AI to reimagine how product benefits can be communicated at scale. The two-ad campaign has been scripted by Rediffusion and fully created using Gen AI by Aesthetic Intelligence Lab, marking a significant step forward in AI-led advertising within the Indian … Read more
Sony Music Entertainment Japan (SMEJ) and Sony Pictures Entertainment (SPE) have announced a strategic move to acquire a majority stake in Peanuts Holdings LLC, marking a significant step in consolidating the global management of the iconic Peanuts brand. Under a definitive agreement, the two Sony entities will indirectly acquire WildBrain Ltd.’s approximately 41% stake in … Read more
Bajaj Broking, the investment platform of Bajaj Finance Ltd, has rolled out a new campaign titled ‘Seedhi, Simple Investing – Bajaj Broking’, aimed at making investing more accessible and less intimidating for everyday Indians. The campaign focuses on breaking down long-standing barriers in stock market participation by simplifying digital access and decision-making for users. At … Read more
Social Panga, in collaboration with AMD, has launched its latest campaign, “ZEN” MODE, offering a fresh perspective on how technology can transform the workplace. At a time when corporate environments are synonymous with stress, endless tasks, and constant pressure, the campaign asks a simple yet powerful question: Can work feel effortless? Developed alongside production house … Read more
McDonald’s has found a surprisingly clever way to turn a simple meal into a conversation starter – by adding socks to it. In its latest limited-edition move, the brand is gifting McDonald’s-themed socks with select meals, transforming an everyday purchase into a share-worthy moment that feels both unexpected and fun. At first glance, socks may … Read more
Beats has unveiled a new global campaign titled Dare to Dream, created in collaboration with artist Travis Scott. The campaign film weaves together themes of self-belief, ambition, and persistence while spotlighting the brand’s latest product, the Powerbeats Fit earbuds. The narrative draws inspiration from a 2011 tweet by Scott, where he expressed his desire to … Read more
Ethane Web Technologies has announced the launch of PR Companion, a dedicated platform designed to present its public relations offerings in a structured and accessible manner. Positioned as a central hub, the website aims to help brands understand and engage with the agency’s approach to modern public relations, spanning both traditional and digital-first strategies. According … Read more
TV9 Network has firmly denied recent media reports suggesting that its promoters are planning to exit the organization. In an official statement, the network clarified that there is no truth to these claims and emphasized that the reports do not accurately reflect the company’s ownership structure or long-term strategic direction. According to TV9 Network, the … Read more
OpenAI CEO Sam Altman has offered little clarity on speculation surrounding a potential initial public offering, while candidly admitting he has no personal enthusiasm for leading a public company. Speaking on the Big Technology Podcast hosted by Alex Kantrowitz, Altman addressed growing media reports suggesting OpenAI could go public as early as late 2026 or … Read more
IAB Tech Lab has announced the release of a comprehensive Connected TV (CTV) Ad Format Portfolio, accompanied by an updated Guide to Programmatic CTV, in a move aimed at bringing greater consistency and clarity to the rapidly expanding CTV advertising ecosystem. Both documents are now open for public feedback, with the comment period running until … Read more
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