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Lux Cozi has introduced its latest campaign to promote Cozi Micro Modal, a new addition to its premium innerwear range, featuring brand ambassador Varun Dhawan. The campaign focuses on highlighting the fabric’s comfort-driven attributes through a candid and engaging storytelling format. Built around behind-the-scenes moments from a shoot, the campaign adopts a relaxed and unscripted … Read more
The Karnataka Legislative Assembly has passed the Karnataka Municipalities and Certain Other Law (Amendment) Bill, 2026, enabling urban local bodies (ULBs) to regulate advertisements and levy fees more effectively. The move is aimed at addressing the growing issue of unauthorised hoardings while strengthening revenue collection for civic bodies. The amendment updates provisions under the Karnataka … Read more
NPCI BHIM Services Limited has appointed Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App, marking a strategic move to strengthen user trust and accelerate the platform’s next phase of growth. The partnership brings together two entities known for reliability, simplicity and consistency. While BHIM has played a key role in enabling … Read more
Global apparel retailer UNIQLO India has onboarded Indian cricketer Jasprit Bumrah as its new brand endorser, marking a strategic move to strengthen its connection with Indian consumers. The partnership is accompanied by a new campaign that brings alive the brand’s LifeWear philosophy, centred on simplicity, quality and everyday comfort. The campaign film showcases Bumrah in … Read more
Prime Video has announced its upcoming Prime Original film ‘Mess’, marking the second collaboration with Hrithik Roshan’s HRX Films after the previously announced thriller series Storm. The film will be produced by Hrithik Roshan and Eshaan Roshan under HRX Films (a division of FilmKraft Productions), in association with Rajesh A Krishnan’s Soda Films Lab. Directed … Read more
Safex Chemicals has appointed Richa Malhotra as its Group Chief Financial Officer, marking a strategic move as the company enters its next phase of global expansion. With over two decades of experience across financial markets, corporate banking, and strategic finance, including her previous role at Standard Chartered Bank, Malhotra will lead financial strategy, capital architecture, … Read more
The eighth edition of The Times of India Sports Awards (TOISA) 2025 is set to take place on March 21, 2026, at The Centrum Hotel in Lucknow. The annual awards aim to honour the achievements of Indian athletes across more than 45 categories, recognising performances delivered between January 1 and December 31, 2025. TOISA continues … Read more
Garnier has announced its first-ever association with actor Raveena Tandon as the brand ambassador for Garnier Color Naturals, marking the launch of a new campaign centred around effortless at-home hair colouring. The campaign highlights the brand’s focus on convenience, nourishment and natural-looking results. The campaign film features Raveena Tandon in a relatable, everyday setting, where … Read more
Lizol has announced its entry into the bathroom cleaning category with the launch of Lizol Fresh & Clean Bathroom Cleaner, marking a significant expansion of its product portfolio beyond floor cleaning solutions. The move comes at a time when demand for specialised and purpose-built household cleaning products is rising across India. Increasing awareness around hygiene, … Read more
Ai+ Smartphone has announced a new brand partnership with Indian cricketer Ishan Kishan, as the company gears up for the launch of its upcoming Nova Series. The collaboration will see Kishan feature prominently in the brand’s upcoming campaigns, content initiatives and promotional activities over the coming months. The association is built around shared values of … Read more
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