Ai+ Smartphone has announced a new brand partnership with Indian cricketer Ishan Kishan, as the company gears up for the launch of its upcoming Nova Series. The collaboration will see Kishan feature prominently in the brand’s upcoming campaigns, content initiatives and promotional activities over the coming months.

The association is built around shared values of ambition, confidence and accessibility. Ai+ Smartphone aims to position itself as a brand that empowers individuals to push boundaries, aligning with Kishan’s journey as a self-made cricketer who has carved his place through performance and determination.

Madhav Sheth, CEO of Ai+ Smartphone and founder of NxtQuantum Shift Technologies, highlighted that Kishan’s personality reflects the spirit the brand stands for-people who back themselves and move forward with purpose. The partnership signals Ai+ Smartphone’s intent to strengthen its brand identity as it enters its next growth phase.

As part of the collaboration, the company plans to roll out cricket-led campaigns, digital content and behind-the-scenes storytelling, leveraging Kishan’s popularity and connect with young audiences. The campaigns are expected to build momentum around the Nova Series launch while reinforcing the brand’s positioning in the competitive smartphone market.

Ai+ Smartphone, developed in India, operates on NxtQuantum OS, which it describes as a sovereign mobile operating system. The brand focuses on delivering strong battery performance, reliable software and thoughtful design at accessible price points. In addition to smartphones, the company is also working on expanding into AIoT products, aiming to create a connected ecosystem of devices.

With this partnership, Ai+ Smartphone looks to combine technology, performance and youth appeal, using cricket as a key lever to engage consumers and drive awareness ahead of its upcoming product launch.