Newsroom 
White Rivers Media has been appointed as the digital agency for SMFG India Credit, as the non-banking financial company looks to strengthen its online presence and scale digital engagement across key customer segments. The appointment aligns with SMFG India Credit’s ongoing digital transformation agenda and its focus on building stronger connections with audiences in the … Read more
Iconik Sports & Events’ World Tennis League (WTL), powered by SpiceJet, will be broadcast to audiences in India and across more than 100 countries worldwide. Making its India debut from December 17 to 20 at Bengaluru’s S.M. Krishna Tennis Stadium, the league will be aired live on Sony Sports Network, the official broadcast partner. FanCode … Read more
Chandan Mendiratta – Zepto’s Chief Brand Officer, announced the launch of a new Secret Santa product on LinkedIn, positioning it as a one-stop solution for festive gifting. The feature allows users to create groups, invite friends, add wishlists and save delivery addresses, making Secret Santa exchanges simpler and more organised. Once the setup is complete, … Read more
JioStar has strengthened its leadership team with the appointment of G. R. Arun Kumar as Chief Financial Officer. A seasoned finance leader with nearly three decades of experience, Arun Kumar joins from the Welspun Group, where he served as Group CFO & Head of Strategy. In his new role, he will lead JioStar’s finance and … Read more
Rakshit Hargave has assumed charge as Chief Executive Officer and Managing Director of Britannia Industries, following board approval for a five-year term, subject to shareholder nod. With over two decades of leadership experience across consumer goods, retail and manufacturing, Hargave joins from Aditya Birla Group’s Birla Opus, where he served as CEO and played a … Read more
Lifestyle’s women’s fashion label, Ginger, has unveiled a new brand campaign created using artificial intelligence, signalling a fresh approach to fashion communication. Conceptualised and executed by specialist creative agency Plus One Design, the campaign introduces Ginger’s latest collection through a series of stylised digital films and visual assets developed entirely with AI tools. Youtube Link … Read more
MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the simple, everyday moments through which the iconic noodle brand continues to bring people closer. Conceptualised by McCann Worldgroup India, the campaign reflects on how shared experiences over MAGGI transcend generations and remain deeply rooted in Indian households. Video: https://www.youtube.com/watch?v=0YktG07eg8g … Read more
Instamart has unveiled its latest Christmas digital campaign built around a reimagined version of Daler Mehndi’s iconic 1990s track Bolo Taara Ra Ra. For the campaign, the quick-commerce platform acquired official rights to the song and adapted it into a festive rendition that reinforces Instamart’s promise of delivering essentials within 10 minutes. Video: https://www.instagram.com/reel/DSUwR1mkUgr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The digital … Read more
Plush has partnered with hostel chain Zostel to address the challenge of unexpected menstrual needs faced by women travellers. The collaboration is designed to support menstruators who may find themselves unprepared or without access to period-care products while travelling, particularly in unfamiliar destinations. As part of the initiative, women guests checking into Zostel properties will … Read more
Naturals Salons has announced actor Sreeleela as its new brand ambassador as the company moves closer to achieving a four-figure footprint across India. The appointment comes at a time when the salon chain is accelerating its franchise-led expansion and reinforcing its focus on entrepreneurship and employment generation within the beauty and wellness sector. Founded by … Read more
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