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Adhir Anand embarks on a new chapter as Head – Media & Digital at Zydus Wellness, bringing his strategic and innovation-led mindset to the forefront. With a focus on bold ideas, sharper media thinking, and deeper consumer connections, he aims to drive impactful digital growth and elevate the brand’s engagement in an evolving landscape.
Myntra has launched its latest campaign, “Fashion As YOU Like It,” featuring Kiara Advani, positioning fashion as a form of personal expression rather than something dictated by trends or societal expectations. The campaign aims to empower women to embrace their individuality and make style choices that truly reflect who they are. Conceptualised by Tilt Brand … Read more
Bark Out Loud by Vivaldis has launched a new campaign, #ThriveSharedJourney, for its Thrive pet food range, focusing on the evolving relationship between pets and their owners. Featuring Huma Qureshi, the campaign shifts the narrative from routine pet care to a more meaningful, shared journey of wellbeing. Video Link: https://www.instagram.com/reel/DV8c40sDe3b/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film highlights how … Read more
Asian Paints has unveiled a new campaign for its waterproofing solution, Damp Proof, blending humour, culture and functionality to address common challenges faced by Indian homeowners. Conceptualized by Ogilvy India, the campaign features Ranbir Kapoor and Saurabh Shukla in a lively, engaging narrative. The film highlights relatable issues such as terrace leakages during monsoons and … Read more
India Gate has launched its latest campaign, #AuthenticTasteWithIndiaGate, celebrating the timeless legacy of biryani while introducing a convenient solution for today’s consumers. Conceptualised by Ogilvy India, the campaign uses storytelling to bring alive the rich culinary heritage associated with one of India’s most iconic dishes. Rooted in history, biryani has evolved through generations of skilled … Read more
Ledure Lightings Limited has launched a new television commercial featuring brand ambassador Ranbir Kapoor, aiming to reposition lighting as a key element in shaping the mood and personality of modern spaces. Moving beyond traditional product-focused messaging, the campaign introduces a more emotional and culturally relevant narrative around how lighting influences everyday living. Built around the … Read more
Instagram will discontinue its end-to-end encrypted messaging feature starting May 8, 2026, marking a significant shift in how private conversations are handled on the platform. The update, confirmed by Meta through an official notice, states that users will no longer have access to encrypted chats after this date. End-to-end encryption ensures that only the sender … Read more
Arun Pattabhiraman has stepped down as chief marketing officer at Sprinklr after nearly four years, where he led global marketing along with pricing, monetisation and sales development from Bengaluru. During his tenure, he helped rebuild and scale the company’s global marketing organisation across multiple markets. Prior to Sprinklr, Pattabhiraman served as chief growth officer at … Read more
NDTV Good Times has launched the India chapter of its ‘My Story’ World Tour, opening with a live concert by Yo Yo Honey Singh in Delhi. The event was designed as a storytelling-driven musical experience, tracing the artist’s personal and professional journey through different phases of his career. The concert followed a four-part narrative format … Read more
Creative intelligence and technology company Huella has announced its expansion into the Southeast Asian market with the launch of a new regional hub in Singapore. The move marks the next phase of the company’s international growth strategy as it looks to scale its offerings beyond India. Huella’s expansion comes amid increasing global demand for interactive … Read more
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