Ledure Lightings Limited has launched a new television commercial featuring brand ambassador Ranbir Kapoor, aiming to reposition lighting as a key element in shaping the mood and personality of modern spaces. Moving beyond traditional product-focused messaging, the campaign introduces a more emotional and culturally relevant narrative around how lighting influences everyday living.

Built around the insight that lighting is often overlooked despite heavy investments in interiors and décor, the campaign carries the central message: “Lights Change, Toh Vibe Change.” It encourages consumers to rethink lighting as more than just a functional necessity, highlighting its role in defining ambience and atmosphere.

In the TVC, Kapoor takes on the role of “The Vibologist” – a quirky character who can sense the emotions of inanimate objects. Through humour and relatable scenarios, the film showcases how poor lighting choices – such as harsh shadows or dull illumination – can negatively impact a space, while the right lighting solutions can instantly elevate its vibe.

The campaign also marks a strategic shift for the brand, focusing on storytelling that connects emotionally with audiences rather than simply showcasing product features. Ledure’s offerings, including accent lighting, profile lighting and mood-enhancing solutions, are positioned as both aesthetic upgrades and energy-efficient options powered by advanced LED technology.

Set across real-life environments like living rooms, bedrooms and lounges, the film demonstrates how thoughtful lighting can transform everyday spaces. With this campaign, Ledure aims to build stronger brand recall and drive awareness about lighting as an essential design element.

Through its closing message – “LEDURE it. Fix your vibe, instantly.” – the brand invites consumers to see lighting as a powerful tool for transforming their surroundings.