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Fiesta Condoms has officially entered the Indian market with a bold and refreshing message for young adults. Launched under DKT India—part of the global DKT International network-the brand marks its debut with a striking World AIDS Day film, created using AI in collaboration with Tonic Worldwide. The campaign stands out for its unconventional storytelling. It … Read more
Hyundai Motor India (HMIL) has launched its annual year-end retail push with the return of ‘December Delight’, offering a range of limited-time benefits on select models throughout the month. The initiative is designed to tap into the seasonal surge in automotive purchases, driven by festive sentiment, planned upgrades, and year-end deal hunting. The campaign is … Read more
Godrej Consumer Products Ltd. (GCPL), in collaboration with Atypical Advantage, has launched a landmark initiative to strengthen disability inclusion in India’s manufacturing sector. The announcement was made during the EmployAbility in Manufacturing Summit 2025, held in Mumbai, bringing together corporates, policymakers, and inclusion specialists to shift the conversation from why inclusion matters to how it … Read more
Warner Bros Discovery has received an updated round of acquisition offers, including a significantly increased cash-heavy bid from Netflix, as the sale process moves closer to a potential conclusion. The revised proposals follow the company’s request last week for bidders to return with enhanced terms by December 1, after initial offers came in from Paramount … Read more
De Beers Group has launched Love From Universe, a new campaign that positions natural diamond jewellery as a reflection of intention, empowerment, and modern identity. The initiative aligns with the rising cultural focus on manifestation and mindset-led living, introducing the Intention Pendant-a piece designed not just for style, but as a meaningful symbol of clarity, … Read more
Nestlé MILKMAID has officially introduced World Kheer Day, celebrated on 30th November, honoring a dessert that holds an emotional place in Indian households. Known for enabling easy and delightful homemade sweets, MILKMAID has now taken a step forward to celebrate the cultural significance and timeless love for kheer across generations. Kheer remains one of India’s … Read more
Havas has announced the acquisition of Unnest, a French data engineering and consulting firm known for its strong capabilities in designing, building, and implementing advanced data platforms. The move marks a significant boost to Havas Media Network’s global data and analytics division, CSA, aligning strongly with Havas’ Converged.AI strategy to support brands undergoing digital and … Read more
Omnicom Advertising has unveiled a renewed leadership and organisational framework for its India operations, setting the stage for one of the network’s most extensive restructures ahead of its global transition scheduled for January 1, 2026. The announcement, shared internally with senior leaders, outlines a refreshed mandate designed to strengthen strategic focus, deepen creative integration, and … Read more
Omnicom is entering a new era of data-driven marketing after officially integrating Acxiom into its intelligence platform, Omni. While its acquisition of IPG signaled a move toward scale, this latest step reveals the real ambition: competing directly with Publicis and its powerhouse identity platform, Epsilon. For years, Publicis has held an advantage with Epsilon, which … Read more
Omnicom has moved quickly following its acquisition of IPG, unveiling a consolidated global media structure that brings together the media capabilities of both holding companies under one umbrella. With this move, IPG Media brands has been formally retired, and all media agency brands from the combined group will now operate within a single, streamlined Omnicom … Read more
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