Newsroom 
Sonal Choithani has been appointed as the Group Chief Brand & Communications Officer at Vedanta Group. With over 20 years of experience in brand strategy, corporate communications, and reputation management, she returns to Vedanta after roles as CCO at both Vedanta and Hindustan Zinc. Announcing her elevation on LinkedIn, she expressed excitement for leading communications … Read more
Havas Creative India has appointed Tina Mansukhani Garg as its new President to drive growth and expand its footprint in South India. Based in Bengaluru, she will lead a 70+ member team and report to Rana Barua, Group CEO of Havas India, SEA & North Asia. With nearly 30 years of experience in branding, content, … Read more
Senior journalist Richa Anirudh is set to join Network18 as a consultant for its digital platform Kadak. Known for her award-winning show Zindagi Live, Anirudh brings over two decades of storytelling experience across TV, radio, and digital. She began her career with Zee News in 2002 and later worked with IBN7 (now News18 India), Big … Read more
Cricketer Mahendra Singh Dhoni has officially joined ACKO as both a brand ambassador and investor, reinforcing the company’s mission to simplify insurance for modern India. Dhoni’s investment comes through his family office, Midas Deals, further deepening his involvement in the brand’s journey. The collaboration is aimed at driving awareness around ACKO’s tech-first, customer-centric insurance solutions, known for breaking away from conventional industry complexity. … Read more
News18 and Lions Clubs International return with the third edition of SheShakti in 2025 – this time expanding the platform regionally for the first time. The celebrations will begin in Mumbai on July 31, followed by the flagship event in Delhi on August 21. The theme for this year, “From Breaking Barriers to Building Bharat,” highlights the critical role women play … Read more
Cipla Health Limited’s flagship brand Prolyte ORS has rolled out a national campaign, #AsliORS, in observance of World ORS Day. The initiative aims to educate consumers on the importance of using W.H.O.-recommended oral rehydration solutions, especially during peak summer when dehydration risks are high. The campaign highlights that many beverages, although marketed as hydrating, often lack the critical electrolyte-glucose balance necessary for … Read more
BIG FM has officially rebranded its out-of-home (OOH) vertical from BIG Street to BIG OOH, marking a strategic shift toward a more technology-driven, measurable, and integrated outdoor media offering. The refreshed identity is designed to cater to evolving brand needs by combining programmatic digital OOH with traditional outdoor advertising formats. BIG OOH will focus on enhancing brand visibility across high-footfall zones through a mix of DOOH formats-including … Read more
India has cemented its position as one of the fastest-growing media and entertainment (M&E) markets globally, clocking a compound annual growth rate (CAGR) of over 7.5%, according to PwC’s latest Global Entertainment & Media Outlook report. This surge contributes significantly to the global M&E industry’s projected expansion to $3.5 trillion by 2029. Internet Advertising Fuels Growth A key … Read more
MUMBAI: Menswear brand The Pant Project has launched its first outdoor transit media campaign titled ‘Oops Proof’, a hyperlocal initiative designed to create awareness around its Water Repellent Pants. Built for Mumbai’s unpredictable monsoons and chaotic daily life, the campaign puts functionality front and center-directly along the city’s busiest bus routes. The initiative features large-format branded buses that operate across key … Read more
NEW DELHI: Independent creative powerhouse Crayons Advertising has officially entered the world of professional cricket as co-owner of the New Delhi Tigers, a franchise team in the second season of the Delhi Premier League T20 (DPLT20). This move signals a bold step in Crayons’ continued focus on community engagement, youth development, and celebrating India’s sporting spirit. The New Delhi Tigers will be … Read more