Newsroom 
Tira, the beauty and personal care platform from Reliance Retail, has introduced Puraveda, a new Ayurveda-inspired brand that marks the company’s entry into the Ayurvedic beauty segment. The launch strengthens Tira’s in-house portfolio by combining ancient Indian wellness traditions with modern scientific formulation. Puraveda debuts with a range of over 50 products spanning skincare, haircare, and … Read more
Disney Advertising has concluded its 2025-2026 upfront negotiations, reporting steady year-on-year volumes and strong growth across sports and streaming. Sports advertising across Disney’s linear and addressable inventory neared $4 billion, driven by 69 multi-year deals. Flagship properties like Monday Night Football and College Football posted double-digit volume growth. Women’s sports also surged, with significant increases for the NCAA Women’s … Read more
Fashion e-commerce giant Myntra has unveiled two new ad films under its ongoing ‘It’s You 2.0’ campaign, bringing the total to five. Conceptualised by Tilt Brand Solutions, the campaign continues to explore the deep connection between self-expression and fashion-this time through the lenses of budget consciousness and the fear of fake fashion. The first new … Read more
Emami has announced a refreshed corporate brand identity aimed at capturing its legacy while aligning with its evolving, future-focused business direction. The updated identity blends familiar elements with modern design cues to communicate both continuity and progress. At the centre of the redesign is a transformation of the company’s emblem-from an ellipse to a sphere-symbolising … Read more
Spotify has announced robust second-quarter results for 2025, driven by continued growth in its subscriber base and overall user engagement. The platform’s paid subscribers rose 12% year-on-year, reaching 276 million, while monthly active users (MAUs) increased 11% to 696 million-marking Spotify’s second-strongest Q2 ever in terms of user additions. Quarterly revenue climbed 10% year-on-year to … Read more
Orient Bell Tiles has appointed AdLift, a global digital marketing agency under Liqvd Asia, to lead its SEO and content marketing strategy. The partnership aims to strengthen Orient Bell’s digital footprint and drive growth in the highly competitive home improvement and interior design sector. AdLift will bring its expertise in SEO, content strategy, PPC, and … Read more
Procter & Gamble has named Shailesh Jejurikar as its next CEO, effective January 1, 2026, making him one of the few Indian-born leaders to helm a major U.S. company. A P&G veteran since 1989, Jejurikar currently serves as COO and has led key divisions and markets globally, including Fabric & Home Care and Enterprise Markets. … Read more
PTC Network has reappointed Dr. Rajiee M. Shinde as its Chief Executive Officer, marking a strategic comeback poised to lead the company into its next phase of growth. With a notable track record in media leadership and a deep understanding of PTC’s vision and values, she returns ready to accelerate content innovation, expand digital and video offerings, … Read more
Jubilant FoodWorks has elevated Kritika Agarwal to Deputy General Manager – Brand Marketing for Domino’s. Over the past two years, she has played a key role in shaping the brand’s consumer engagement and digital voice. Previously Senior Brand Marketing Manager & Social Lead, Kritika led impactful campaigns that reinforced Domino’s leadership in the QSR space. … Read more
Sonal Choithani has been appointed as the Group Chief Brand & Communications Officer at Vedanta Group. With over 20 years of experience in brand strategy, corporate communications, and reputation management, she returns to Vedanta after roles as CCO at both Vedanta and Hindustan Zinc. Announcing her elevation on LinkedIn, she expressed excitement for leading communications … Read more