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Crayons Advertising Joins Delhi Premier League as Co-Owner of New Delhi Tigers

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NEW DELHI: Independent creative powerhouse Crayons Advertising has officially entered the world of professional cricket as co-owner of the New Delhi Tigers, a franchise team in the second season of the Delhi Premier League T20 (DPLT20). This move signals a bold step in Crayons’ continued focus on community engagement, youth development, and celebrating India’s sporting spirit. The New Delhi Tigers will be … Read more

Social Panga Establishes AI Council to Accelerate Innovation in Brand Marketing

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Integrated creative and digital agency Social Panga has announced the formation of its in-house AI Council, a strategic initiative designed to unlock the full potential of AI-powered brand marketing. This move marks a significant step in integrating artificial intelligence into the agency’s core operations across branding, content, automation, and digital strategy. As AI reshapes the marketing landscape, the AI Council is positioned … Read more

Schbang Wins Performance Marketing Mandate for Pyng, Launches AI-Powered Campaign

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Schbang has been appointed as the performance marketing partner for Pyng, an expert discovery platform serving Bangalore-based professionals. The agency will lead the end-to-end performance strategy, encompassing creative development, media planning, and search marketing. As part of the campaign’s first phase, Schbang has rolled out six AI-generated videos created using Google’s Veo 3. These ads humorously depict common urban hassles-such … Read more

ASUS Appoints Raj Shamani as Brand Ambassador for ExpertBook Series

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ASUS India has named entrepreneur and content creator Raj Shamani as the brand ambassador for its ExpertBook range, strengthening its position in the business laptop segment. Renowned for his popular podcast Figuring Out With Raj Shamani, the creator brings with him a deep connection to the entrepreneurial and professional community. The partnership reflects ASUS’s commitment to … Read more

Mallika Dua Stars in Sugar Free D’lite’s Humorous Rakhi Campaign #CaloriesSeRaksha

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Sugar Free D’lite has unveiled a festive Rakhi campaign featuring popular creators Mallika Dua and Chetan Goel, combining sibling humor with a health-conscious twist. The campaign promotes the brand’s limited-edition Rakhi Gift Packs through a quirky digital film and the hashtag #CaloriesSeRaksha. The film takes a comedic turn on the classic matrimonial ad, as Mallika … Read more

Warner Bros. Discovery Reveals Company Names and Executive Teams Ahead of 2026 Split

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Warner Bros. Discovery (WBD) has officially unveiled the names and leadership teams for the two independent companies that will be formed as part of its anticipated 2026 split. The separation will result in two distinct entities: Warner Bros. and Discovery Global. Warner Bros. will oversee the company’s entertainment and streaming operations. This includes Warner Bros. Television, Motion Picture Group, … Read more

JioStar Locks 8 Brand Sponsors for ‘Kyunki Saas Bhi Kabhi Bahu Thi’ Revival on Star Plus and JioHotstar

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The much-anticipated return of Kyunki Saas Bhi Kabhi Bahu Thi has attracted strong advertiser interest, with eight major brands onboarded ahead of its July 29 premiere on Star Plus and JioHotstar. On television, Tide+, Kalyan Jewellers, and Maruti Suzuki will serve as co-presenting sponsors. Fortune Soyabean Oil, Colgate, and SMART Bazaar have come on board as co-powered sponsors. Meanwhile, the digital rollout on JioHotstar sees Kalyan … Read more

Louis Stitch Appoints Image Stereo for Integrated PR & Communications Mandate

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Premium fashion and lifestyle brand Louis Stitch has awarded its integrated communications mandate to Image Stereo following a competitive multi-agency pitch. The partnership aims to enhance the brand’s visibility and strengthen its media outreach across traditional and digital platforms. The mandate will be led by Image Stereo’s Delhi office, supported by its pan-India network. As part of the … Read more

Neeraj Chopra Fronts Fixderma’s ‘Glow Like a Champion’ Campaign for Tomaglow Skincare Line

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Fixderma, the dermatologist-backed skincare brand, has launched its latest campaign titled “Glow Like a Champion” for its new product range, Tomaglow. Led by Olympic gold medallist Neeraj Chopra, the campaign highlights a deeper message: that glowing skin is a result of discipline, purpose, and inner strength-not just aesthetics. The campaign film draws parallels between Chopra’s intense training sessions and … Read more

Tonic Worldwide Wins Digital Mandate for Monarch Legacy Edition Brandy

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Agency to build premium positioning for Tilaknagar Industries’ first luxury brandy Tilaknagar Industries has appointed Tonic Worldwide as the Digital Agency of Record (AOR) for its newly launched luxury brandy, Monarch Legacy Edition. As part of the mandate, the agency will spearhead digital strategy and content to build brand awareness and establish Monarch as a premium name in India’s evolving … Read more