Newsroom 
Strategic collaboration aims to boost BBC’s commercial presence in key South Asian market In a move to strengthen its advertising footprint in India, BBC Studios Asia has announced a strategic partnership with Mediascope, naming the firm as its official commercial representative for ad sales across the country. With over four decades of experience in the Indian media landscape, Mediascope will … Read more
Publicis Groupe has clinched the global media mandate for PayPal, marking a major addition to the French advertising giant’s expanding portfolio of international accounts. The account was secured following a competitive pitch process, as reported by Ad Age. Previously held by WPP’s media division since 2023, the account became available earlier this year when WPP stepped … Read more
Global FMCG leader sees another Indian-origin executive at the helm. Procter & Gamble (P&G), the world’s largest consumer goods company, has announced the appointment of Mumbai-born Shailesh Jejurikar as its next President and Chief Executive Officer, effective January 1, 2026. Jejurikar succeeds Jon Moeller, who led P&G through a post-pandemic growth phase and will transition to the role of Executive Chairman, … Read more
The launch blends traditional henna with modern, no-ammonia technology. Vasmol has roped in actress Vidya Balan as the new face of its brand, unveiling a refreshed range of Henna Crème Hair Colour and Shampoo Hair Colour. The latest launch combines the trusted benefits of henna with a no-ammonia crème formula, aimed at consumers seeking a … Read more
The campaign featured 250 tech micro-influencers and led to a Day 1 sellout. Delhi: Idiotic Media has successfully concluded a high-impact micro-influencer campaign for the launch of the POCO F7 5G smartphone, raising the bar for influencer marketing in India. The campaign activated 250 tech-focused micro-influencers across Instagram and YouTube, driving impressive engagement and contributing … Read more
The witty campaign pairs Rautela’s comic flair with KFC’s value meal to drive home the message: money saved is money earned. KFC India has unveiled a humorous and high-energy campaign featuring actor and digital star Urvashi Rautela to promote its new Epic Savers offer. The tongue-in-cheek campaign plays out as a spoof interview, with Rautela hilariously declaring … Read more
Digital travel and lifestyle creator Kamya Jani, founder of Curly Tales, has made her global debut on Netflix-this time, as herself. Jani appears in a special segment of The Great Indian Kapil Show, Netflix’s comedy talk show hosted by Kapil Sharma, where she engages in an unscripted conversation highlighting her journey as a digital entrepreneur and travel storyteller. The … Read more
‘The Difference is Dyson’ highlights innovation for diverse Indian hair needs. Dyson has launched its latest campaign, ‘The Difference is Dyson’, fronted by brand ambassador Deepika Padukone. The campaign promotes Dyson’s advanced hair styling tools, engineered to deliver salon-quality results without heat damage. Developed in collaboration with Hogarth, the campaign film showcases how Dyson’s technology caters … Read more
Aashish Midha has been appointed Head of Marketing at Hero MotoCorp. A seasoned marketing and digital media professional, Midha returns to Hero after a decade-long earlier stint starting in 2007. He was most recently CEO/Managing Director at ZALORA Philippines and Indonesia, and has also held key roles at Hero Honda and Myntra.
Tamanna Inamdar takes the helm as Managing Editor at NDTV Profit, bringing her sharp editorial vision and deep expertise in business journalism to the forefront. Known for her incisive interviews and market insights, she is set to steer the channel’s content strategy and strengthen its leadership in business news.