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Pepsodent Enters the Metaverse With ‘Cavity Fighters,’ a Roblox Game Transforming Oral Care Education

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Mumbai: Pepsodent has stepped into the world of immersive digital learning with the launch of ‘Pepsodent Cavity Fighters’ on Roblox, marking its first-ever interactive virtual experience dedicated to making oral hygiene education fun and engaging for children and families. The gamified platform turns oral care into an adventure where players clean teeth, complete missions, and … Read more

L’Oréal Paris Unveils Nationwide OOH Spectacle for New Glycolic Gloss Range

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MUMBAI: L’Oréal Paris has rolled out a striking nationwide Out-of-Home (OOH) campaign to introduce its latest innovation-the L’Oréal Paris Glycolic Gloss Range, powered by Glycolic Acid. Executed in partnership with Posterscope India, the campaign aims to spark high-impact visibility and generate mass awareness as the brand enters a new chapter in gloss-care beauty. Designed to … Read more

Medanta Sparks Dialogue on Men’s Health with New Prostate Cancer Awareness Film

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Mumbai: Medanta, one of India’s leading super-speciality hospitals and consistently ranked India’s Best Private Hospital by Newsweek for six years, has unveiled a new awareness film for International Men’s Day, spotlighting prostate cancer-the second most common cancer among Indian men. The film is part of Medanta’s year-long awareness movement, “Jaanta Hai Medanta,” and urges men … Read more

9XM marks 18 years in music entertainment with “Haq Se 18!”

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Music entertainment channel 9XM has completed 18 years, celebrating nearly two decades of shaping how India discovers, enjoys, and engages with Bollywood music. Since its debut in 2007, the channel has remained a go-to destination for chart-toppers, exclusive premieres, emerging artists, and culture-defining musical moments. Over the years, 9XM has consistently driven the pulse of … Read more

Britannia returns with ‘Adengappa Kadhaigal 2.0’ to elevate family storytelling

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Britannia Milk Bikis, in collaboration with Talented, has rolled out Adengappa Kadhaigal 2.0 – the refreshed edition of its Gen AI–powered storytelling platform aimed at helping families in Tamil Nadu make storytime more imaginative, interactive and effortless. Video Link: https://www.youtube.com/watch?v=do3z6JRSROw The idea remains delightfully simple: stories can emerge from anything around you. By scanning any … Read more

YiPPee! drops Kerala’s newest snack-time rap vibe with Neeraj Madhav

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Sunfeast YiPPee! has joined hands with Kerala’s rapper-composer-actor Neeraj Madhav to roll out a high-energy Malayalam rap anthem, “Pottatte Padakkam!”, celebrating the state’s iconic evening snack culture. The collaboration fuses Kerala’s rising rap movement with YiPPee!’s lively brand personality – delivering a track that blends rhythm, nostalgia, and family warmth. The campaign film opens with … Read more

Jewelbox Unveils Vaani Kapoor–Led Campaign Celebrating Self-Love and Conscious Luxury

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Jewelbox, the lab-grown diamond jewellery brand, has introduced its new campaign featuring actress Vaani Kapoor, spotlighting self-love, personal expression and the beauty of everyday luxury. Created by The Ridikulus, the campaign is rooted in the insight that true shine doesn’t need to be spoken about – it’s seen, felt and effortlessly communicated. The film captures … Read more

Tata Play Celebrates World Television Day With a Heartfelt Call to “Reconnect for Real”

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Tata Play has launched a warm, nostalgic World Television Day campaign titled “Sach Mein… Social Ho Jao,” urging audiences to rediscover real human connection in an increasingly digital-first world. At a time when conversations often unfold through chats, reactions, and endless scrolling, the campaign reframes television as the original space for meaningful, in-person social interaction. … Read more

Admatazz & BrandMusiq Join Forces to Bring Sonic Branding Into Everyday Digital Content

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Admatazz, the independent creative group powered by media, technology and a scientific approach, has partnered with BrandMusiq, India’s leading sonic branding agency, to embed signature sound identities into daily digital content. The move aims to shift brands away from generic stock music and toward distinctive, ownable sonic assets that strengthen recall across high-volume formats. BrandMusiq, … Read more

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