Newsroom 
Campaign captures a baby’s first journey, celebrating gentle protection with pH 5.5 care Sebamed, the German skincare brand marketed in India by USV Private, has unveiled a new campaign for its Baby Sebamed range, titled ‘Womb-to-World’. Conceptualised by Leo India, the campaign captures a newborn’s transition from the safety of the womb to their first breath … Read more
The film celebrates financial awareness in Tamil Nadu with TR’s trademark flair CRED has unveiled a new brand film featuring actor, director, and orator T Rajendar, blending financial education with his unmistakable style. The campaign aims to promote the benefits of good credit behaviour, using TR’s charisma to simplify credit scores for audiences across Tamil … Read more
Ad watchdog finds two models portrayed irresponsible body images The UK’s Advertising Standards Authority (ASA) has banned two advertisements from Zara, stating that the models featured appeared “unhealthily thin.” The ads were displayed on Zara’s website in May 2025. One depicted a model wearing an oversized pocket shirt, while the other showed a voluminous short … Read more
Promotion follows her success with digital platform Aaj Tak 2 TV Today has elevated Anjana Om Kashyap to head editorial operations at its high-definition broadcast channel, Aaj Tak HD. The decision comes on the heels of her strong performance leading Aaj Tak 2, the group’s digital-first news platform. In an internal note, Kalli Purie, vice-chairperson … Read more
Rebranding reflects a shift towards a bold, ambitious new generation Xiaomi India has introduced a refreshed brand identity for its Redmi series, featuring a new logo and updated visual language. The move is aimed at aligning the brand more closely with the aspirations of modern Indian consumers. Marking over a decade of Redmi in India, … Read more
Agency to lead digital growth for Hyderabad-based UPVC brands Integrated digital agency Hashtag Orange has bagged the digital marketing mandate for Aparna Venster and Okotech-two flagship UPVC brands under Aparna Enterprises. The agency will spearhead end-to-end digital initiatives, including social media strategy, SEO, and performance marketing, with the goal of strengthening the national footprint of … Read more
New TVC highlights emotional moments and introduces reusable packaging Nestlé MILKMAID has unveiled its latest television commercial, celebrating the joy of creating homemade desserts with family. Directed by acclaimed filmmaker Ram Madhvani, the film captures the rich, creamy indulgence that MILKMAID brings to every sweet treat. A key highlight of the campaign is the introduction … Read more
New detergent designed for high-speed, high-performance cleaning Hindustan Unilever (HUL) has introduced Surf Excel Matic Express, its latest innovation in the laundry care category. Developed using advanced detergent formulation, robotics, and AI, the product is tailored to meet the evolving demands of today’s fast-paced consumers. To front the launch, the brand has partnered with Indian … Read more
India ranks third globally, with 70% of consumers overwhelmed by online ads As India’s digital advertising market continues to expand, a new report from global ad-tech platform The Trade Desk highlights a growing concern: ad fatigue. According to the study, 70% of Indian consumers feel overwhelmed by the number of ads they encounter online-placing India … Read more
Snakes, avalanches, and Aron Ralston return to remind us: nature isn’t for the faint-hearted Columbia Sportswear is turning the typical outdoor ad on its head with a bold new campaign that trades polished mountain-top moments for a gritty, honest look at nature’s darker side. Steering clear of idealised adventure imagery, the brand embraces the raw, … Read more