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Tilt Appointed to Launch Korean Skincare Brand WELLAGE in Singapore

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Creative and media agency Tilt has been appointed by Markato to spearhead the launch of Korean skincare brand WELLAGE in Singapore. Tilt will lead the brand’s content creation, social media, and influencer marketingefforts, marking a significant step in WELLAGE’s expansion across Asia. Following its successful debut in Hong Kong-where it was ranked the top new beauty brand by total sales across all channels (NielsenIQ)-WELLAGE … Read more

Publicis Media appoints Akshat Raizada as AVP – Digital Buying at Starcom India

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Publicis Media has appointed Akshat Raizada as Associate Vice President – Digital Buying at Starcom India. With nearly 15 years of experience across media sales, digital strategy, and business development, he joins from JioHotstar, where he served as Senior Director – Agency Sales. Raizada has previously held roles at Viacom18, GroupM, Media.net, and Vertoz. At … Read more

Kenstar Launches ‘No Phone Hour’ Campaign for Independence Day

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MUMBAI: This Independence Day, Kenstar, one of India’s leading home appliance brands, is launching a nationwide initiative titled ‘No Phone Hour’. The campaign invites citizens to switch off their phones for one hour-from 6 PM to 7 PM on August 15-and spend uninterrupted time with loved ones. Marking India’s 78th year of independence, the campaign encourages people … Read more

Solitario partners with YAAP Digital to refresh conscious luxury branding

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Solitario Diamonds, the lab-grown diamond brand co-founded by Ricky Vasandani and Dr. Vivek Anand Oberoi, has joined hands with YAAP Digital for a complete brand and packaging overhaul. The partnership supports Solitario’s expansion across India and global markets, reinforcing its identity as a purpose-driven luxury brand. Founded in 2022, Solitario has built a niche by … Read more

Ekta Upadhyay named Marketing Head (Airports) for Costa Coffee & New York Fries at Devyani International.

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Ekta Upadhyay has been appointed Assistant General Manager – Head of Marketing for Costa Coffee (Airports Business) and New York Fries at Devyani International. A seasoned brand and media marketing professional with over 14 years of experience, she has led 360° campaigns across ATL, BTL, digital, and on-ground channels. Upadhyay has previously worked with KOOVS.COM, … Read more

Amazon Web Services appoints Milind Pande as Head of Marketing for India and South Asia

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Amazon Web Services (AWS) has appointed Milind Pande as Head of Marketing for India and South Asia. With over 16 years of experience across technology, media, and consulting, Pande brings deep expertise in B2B marketing, strategy, and business development. He previously led marketing for the ISV customer segment at AWS and served as Chief of … Read more

TOI Dialogues 2025 to Spotlight Uttar Pradesh’s Infrastructure Momentum

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The 6th edition will bring together key stakeholders to shape the state’s growth agenda The Times of India is set to host the 6th edition of TOI Dialogues – Infrastructure Chapter on August 7, 2025, at the Taj Mahal Hotel, Gomti Nagar, Lucknow. This edition will spotlight Uttar Pradesh’s infrastructure surge and its pivotal role in driving … Read more

Deconstruct Launches ‘Derms Know. Do You?’ Campaign

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Skincare brand promotes its ‘Highly Effective Yet Gentle’ philosophy Science-backed skincare brand Deconstruct has launched its new campaign, ‘Derms Know. Do You?’, aimed at reshaping consumer understanding of active-based skincare. Central to the campaign is Deconstruct’s core belief in Highly Effective Yet Gentle (HEG) formulations-products that deliver results without irritation. The campaign features a brand film starring founder … Read more

Navi Launches Quirky Campaign Showcasing UPI Growth Surge

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Campaign highlights Navi UPI’s rapid rise with surreal humour and bold storytelling Navi Technologies has launched a new brand campaign to spotlight the meteoric growth of its flagship product, Navi UPI. Titled “Some things grow unbelievably fast,” the campaign celebrates Navi UPI’s emergence as India’s fastest-growing UPI app*-achieved in just two years since launch. Conceptualised by creative … Read more