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Marico Global Digital Head Juhi Singh Moves On After Seven Years

Marico’s Global Head of Digital Juhi Singh has moved on after over seven years with the FMCG major. During her tenure, she led global digital initiatives, driving growth across D2C premium brands, marketplaces and e-commerce while scaling Marico’s omnichannel business across India and international markets. Singh also played a key role in building the company’s … Read more

Greaves Electric Mobility appoints Pranesh Urs as Head of Marketing

Greaves Electric Mobility has appointed Pranesh Urs as Head of Marketing. With over 13 years of experience across the automobile and consumer electronics sectors, Urs will lead the company’s marketing function and focus on strengthening the brand positioning of Ampere, Ele and Eltra. Reporting to Managing Director and CFO Vikas Singh, he will drive integrated … Read more

boAt and GIVA Launch Chrome Ivory Smartwatch Collaboration

boAt has partnered with fine jewellery brand GIVA to introduce the Chrome Ivory, a premium smartwatch that merges wearable technology with jewellery-inspired elegance. Designed specifically for modern women, the collaboration brings together boAt’s expertise in smart devices and GIVA’s craftsmanship in silver jewellery to create a product that is both stylish and functional. The Chrome Ivory smartwatch features a 1.7-inch … Read more

Kenya Unveils ‘Experience Wonder’ Campaign to Elevate Global Tourism Appeal

Kenya has introduced a new global tourism campaign titled ‘Experience Wonder’, aimed at strengthening its international tourism profile and attracting a new generation of travellers. The campaign was officially unveiled at ITB Berlin 2026, one of the world’s largest travel trade events, and forms part of the broader destination branding platform “Origin of Wonder.” The … Read more

Matrix Taps KATSEYE to Lead ‘Hairography’ Movement in New Global Campaign

Professional haircare brand Matrix has announced global music group KATSEYE as its new global brand ambassador, marking a major collaboration that blends beauty, music and performance culture. The partnership will headline Matrix Moves, a global campaign set to roll out through 2026, highlighting the dynamic relationship between hair, movement and stage performance. At the heart … Read more

Reliance Consumer Partners Fazer to Bring Premium European Chocolates to India

Reliance Consumer Products Limited has signed a strategic memorandum of understanding with Finnish food company Fazer to manufacture and distribute premium chocolates in India, marking a major step in the company’s expansion within the fast-growing confectionery segment. The agreement establishes a long-term partnership in which Fazer’s premium chocolate brands will be produced and marketed in … Read more

Ogilvy India Brings Humour to Investing with PhonePe Mutual Funds Campaign

Mumbai: Ogilvy India has rolled out a new humour-driven campaign for PhonePe Mutual Funds, designed to make investing feel simpler and more approachable for everyday Indians. Through culturally relatable storytelling and light-hearted humour, the campaign encourages people to start their investment journey with confidence. As more consumers turn to digital platforms for financial services, PhonePe … Read more

Ashok Leyland Teams Up with Chennai Super Kings as Official Sponsor

Ashok Leyland, the flagship commercial vehicle manufacturer of the Hinduja Group, has announced a strategic partnership with five-time IPL champions Chennai Super Kings (CSK), becoming the team’s official sponsor for the upcoming season. As part of the association, the Ashok Leyland logo will feature on the front right chest of CSK’s iconic yellow jersey. The … Read more