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Haldiram’s marks Holi with festive hampers and ‘Holi Ke Rang, Gujiya Aur Thandai Ke Sang’

As preparations for Holi gather pace across the country, Haldiram’s has unveiled a specially curated festive collection under its campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The initiative celebrates the joy of togetherness and indulgence, spotlighting the timeless pairing of gujiya and thandai that defines the festival. Video: https://www.youtube.com/watch?v=gWKQDx0Aryk Video 2: https://www.youtube.com/watch?v=Q1LCUbroNrA Video … Read more

Instamart introduces SPYRA in India ahead of Holi

Instamart has announced a partnership with German water blaster brand SPYRA, bringing its products to India for the first time ahead of the Holi and summer season. The collaboration expands Instamart’s festive portfolio, adding a premium, experience-driven category to its existing range. Designed and engineered in Germany, SPYRA water blasters feature precision-shot technology and quick … Read more

Bajaj Auto, VDO.AI and Dentsu India roll out data-driven CTV push for Triumph

As TV viewing in India shifts toward streaming and on-demand platforms, brands are rethinking how to combine large-screen impact with digital precision. Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a Dynamic Creative Optimisation (DCO)-powered Connected TV (CTV) campaign for Triumph Motorcycles, aimed at performance-focused buyers. Recent research indicates that a majority … Read more

BigMuscles Nutrition teams up with Nataša Stanković to spotlight strength and discipline

BigMuscles Nutrition has announced a new partnership with actor and fitness enthusiast Nataša Stanković, aligning the brand’s performance-driven supplement portfolio with her commitment to strength, consistency and balanced living. The collaboration will place a sharp focus on the importance of quality protein in everyday fitness routines. Known for promoting scientifically developed sports supplements, BigMuscles Nutrition … Read more

Excitel Broadband elevates Varun Pasricha to CEO

Excitel Broadband has elevated Varun Pasricha to chief executive officer, effective March 2026, after serving as chief operating officer since 2018. He will lead the company’s next growth phase by scaling fibre infrastructure, strengthening partner networks and enhancing customer experience. Pasricha succeeds Vivek Raina, who is stepping down after leading the company since 2015.

Pine Labs appoints Shalini Pillai as Chief Marketing Officer

Pine Labs has appointed Shalini Pillai as Chief Marketing Officer, where she will lead global marketing, marcom, product marketing, and brand strategy as the company accelerates its AI-driven growth. Previously Marketing Director at Microsoft for India and South Asia, with earlier stints at Google, Pillai brings deep experience in scaling digital products and building data-led … Read more

Nikunj Dalmia launches ‘The Broadview’ for business and market insights

Nikunj Dalmia has unveiled The Broadview, a new digital-first media platform dedicated to business, markets and the economy. Announced in Mumbai on 23 February, the initiative marks his foray into independent publishing after years in business television. Designed as a multi-format content venture, The Broadview will span YouTube, podcasts, documentaries, OTT-style programming and curated on-ground … Read more

First Economy appoints Herat Panchal as chief growth officer

First Economy has appointed Herat Panchal as chief growth officer, where he will lead integrated growth frameworks across brand, media, partnerships and performance. Panchal joins from JioStar and Viacom18, bringing extensive experience in revenue and digital entertainment, with earlier stints at GroupM, Radio Mirchi, iGATE Global Solutions and NOCIL. In his new role, he will … Read more

INNOCEAN India & Canvas Worldwide India secure brand communications mandate for UPES University

INNOCEAN India, in partnership with Canvas Worldwide India, has been awarded the integrated communications mandate for UPES University. The collaboration will see INNOCEAN lead creative and strategic duties, while Canvas Worldwide oversees media planning and execution. The remit spans long-term brand building as well as campaign-driven initiatives. The first phase of the engagement will centre … Read more