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Myntra M-Now Marks First Anniversary with India’s First ‘Edible Billboard’

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Myntra M-Now celebrated its first anniversary with an unconventional, high-impact activation that blurred the boundaries between advertising and experiential marketing. In partnership with creative agency Sociowash, the brand unveiled India’s first fully edible billboard – a six-foot installation placed at Maxus Mall, Borivali – instantly sparking intrigue and viral buzz. Inspired by the globally popular … Read more

Libas unveils second chapter of its ‘Saj Dhaj Ke’ festive campaign

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Libas has rolled out the second edition of its wedding-season property, Saj Dhaj Ke – Season 2, bringing renewed focus to curated festive fashion and an enhanced shopping experience across both retail and digital channels. Video link: https://www.instagram.com/reel/DRR0GdPjJzx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== This year’s campaign builds on the momentum of its predecessor, spotlighting Libas’ expanded festive and wedding-wear collections. Stores … Read more

NIVEA Body Milk rolls out hydration-first campaign with Rohit Saraf

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NIVEA India has unveiled a new digital campaign spotlighting its hyaluronic-acid infused Body Milk, positioning long-lasting hydration as an everyday essential rather than an occasional step. The film adopts a pop-culture-forward format, tapping into the content styles young audiences already consume, with actor Rohit Saraf leading the narrative in a playful, conversational tone. Video Link: … Read more

WPP Media secures expanded European media mandate for Henkel Consumer Brands

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WPP Media has strengthened its long-standing partnership with Henkel Consumer Brands after winning a consolidated media mandate across Europe. With this expanded scope, the agency will now lead media duties for Persil, Perwoll, Bref, Schwarzkopf and Syoss across 30 European markets – significantly widening its remit from the 17 markets awarded in late 2024. The … Read more

DP World appoints Abhishek Sharma as its newest Brand Ambassador

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DP World has announced rising Indian batting star Abhishek Sharma as the newest face of its global brand ambassador lineup. With this association, Sharma joins an elite group of sports icons already linked with the logistics major, including Sachin Tendulkar and professional golfer Tommy Fleetwood. The partnership follows a landmark year for the young cricketer. … Read more

Zepto, BigBasket, Zomato Among 26 Platforms Confirming Dark-Pattern Compliance to Government

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Twenty-six major e-commerce and digital service platforms – including Zepto, BigBasket, Zomato, Swiggy, Flipkart and MakeMyTrip – have formally declared compliance with the government’s 2023 guidelines aimed at eliminating dark patterns in user interfaces. The Department of Consumer Affairs announced that these companies have voluntarily submitted self-declaration letters, confirming that their platforms no longer deploy manipulative … Read more

Twinkle Khanna Stars in Tata CLiQ Luxury’s Quirky Black Friday Classroom Campaign

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Tata CLiQ Luxury has unveiled its new Black Friday campaign with Twinkle Khanna taking centre stage as the founder and headmistress of a fictional academy, Twinkle’s School of Unexpected Lessons. The film leans into a playful classroom setting to reimagine the frenzy of Black Friday shopping through witty observation and Khanna’s signature deadpan charm. Video Link: … Read more

Starbucks Celebrates 500 Stores in India: A Decade-Long Journey of Community and Coffee

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From its very first store in 2012 to celebrating its 500th café today, Starbucks India has woven a remarkable story of growth, connection, and community. The journey began in October 2012, when Tata Starbucks-formed as a 50:50 joint venture between Starbucks Corporation and Tata Consumer Products-opened its inaugural store at the historic Elphinstone Building in … Read more

Nykaa ignites Pink Friday excitement with Deepika Padukone and creators Kusha, Kareema, and Aisha

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Nykaa has unveiled its latest Pink Friday Sale campaign, rolling out a playful series of films featuring Deepika Padukone and digital creators Kusha Kapila, Kareema Barry, and Aisha Ahmed. Blending humour with star power, the campaign underscores how irresistible Pink Friday’s offers can be-often stealing the spotlight from everything else. Video Link 1: https://www.instagram.com/reel/DRO6tIGDUrk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Video … Read more

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