Newsroom

Seagram’s Royal Stag Packaged Drinking Water has launched a new nationwide brand campaign titled “Live It Large”, bringing together a diverse set of cultural icons from sports, entertainment and gaming. The campaign features personalities including Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya and gaming creator Payal Dhare. The campaign highlights the brand’s philosophy … Read more

Parle Products has launched a new campaign for its latest confectionery offering, Parle Fusion Candy, introducing a product that combines two flavours in a single candy. The campaign, titled “Taste Itna Great, Mooh Se Na Hoga Wait!”, highlights the candy’s unique dual-layer format designed to deliver a richer taste experience. Parle Fusion Candy is available … Read more

PregaNews has unveiled a new digital film ahead of International Women’s Day to spotlight postpartum realities and encourage open conversations around maternal mental health. The initiative draws attention to an often-overlooked phase of motherhood, highlighting the emotional and physical challenges many women face after childbirth. According to the campaign, nearly one in five mothers in … Read more

Marking one year since its formation, the Indian Influencer Governance Council has launched the Indian Influencer Contract Standard (IICS), the country’s first structured contract framework designed for influencer–brand collaborations. Developed in partnership with legal knowledge partner Trilegal, the initiative aims to bring consistency and clarity to India’s rapidly expanding creator economy. Influencer marketing has become … Read more

Birla Opus Paints, the decorative paints brand from the Aditya Birla Group under Grasim Industries, has released a new digital film titled Dil Aise Eid Manaye ahead of the festive season. The campaign reflects the brand’s philosophy of Duniya Ko Rang Do and highlights how homes, colours and relationships come alive when families gather together … Read more