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Chinese Wok has expanded its menu by introducing a new fries range across its outlets, marking the brand’s entry into the French fries category. The launch includes three variants-Schezwan Fries, Classic Salted Fries and Cheese Fries-with Schezwan Fries positioned as the hero product. The new offering blends the brand’s signature Desi Chinese flavours with the … Read more
Mattel has unveiled the first-ever Barbie Dream Team to mark International Women’s Day, celebrating women who have made a significant impact in their respective fields. As part of the global initiative, Indian cricketer Smriti Mandhana has been recognised with a one-of-a-kind Barbie doll created in her likeness, representing India in the international line-up. Mandhana becomes … Read more
Generali Central Insurance, the joint venture between Generali and the Central Bank of India, has launched a new campaign titled Happy Women’s Pay, focusing on the issue of equal pay in the workplace. Released around International Women’s Day, the initiative shifts the conversation away from symbolic celebrations toward a more meaningful discussion on pay equity. … Read more
The News18 Rising Bharat Summit 2026 in New Delhi emerged as a significant platform for dialogue on India’s future, bringing together national leaders, global policymakers, industry experts and strategic thinkers. Held under the theme “Strength Within,” the two-day summit explored India’s growing global influence, economic transformation and its roadmap towards inclusive growth and self-reliance. Addressing … Read more
Innocean India has launched a new campaign for the iconic beverage RoohAfza, reinforcing the brand’s identity through the message “RoohAfza. A Timeless Classic.” Developed in collaboration with Hamdard Foods India, the campaign highlights the drink’s long-standing presence in Indian homes and its strong cultural connection across generations. The campaign is rooted in the insight that … Read more
The World Gold Council has introduced the second phase of its flagship campaign, The Moment is Gold, with the launch of The Moment is Gold 2.0. The new chapter aims to strengthen gold’s relevance in contemporary lifestyles by presenting it as a meaningful expression of personal milestones and everyday achievements rather than a purchase limited … Read more
Asian Paints has released a new episode of Where The Heart Is Season 9, offering viewers an intimate look inside the Delhi home of India men’s head coach Gautam Gambhir and his wife Natasha Gambhir. The episode showcases a thoughtfully designed residence that reflects calm, balance and deeply personal choices. Located in a quiet, tree-lined … Read more
Marico has launched a new integrated campaign for Parachute Advansed Gold Coconut Hair Oil ahead of Holi, bringing a fresh perspective to the festival of colours. The campaign focuses on encouraging people to enjoy Holi without hesitation by highlighting the protective benefits of hair oiling before playing with colours. Conceptualised by Tonic Worldwide, the campaign … Read more
Big FM, operated by Reliance Broadcast Network, has announced its entry into the real estate sector with the launch of a new business vertical called Big FM Realty. The move marks the company’s diversification beyond its core radio and media operations as it explores opportunities in India’s growing real estate market. As part of its … Read more
Libas has introduced its latest campaign, “Dear Summer: A Curation of Memories,” along with a new fashion collection inspired by iconic music decades and childhood nostalgia. The campaign explores how nostalgia continues to influence culture and fashion, particularly among millennial and Gen Z audiences. Video Link: https://www.instagram.com/reel/DVTTmkbgftS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The concept draws on familiar cultural memories and … Read more
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