Newsroom 
SBI General Insurance has appointed Pankaj Tripathi as its brand ambassador and unveiled a new integrated campaign titled ‘Chuniye Bharosa, Apno Sa’. Conceptualised and executed by TBWA Lintas, the campaign centres on trust, responsibility and everyday care within Indian families. The brand film portrays Tripathi as a quiet pillar of strength – someone deeply attentive … Read more
ChanaJor OTT is evaluating a potential entry into English-language programming as part of its long-term content roadmap, founder and CEO Pratap Jain has revealed. The platform, currently known for its comedy-led Indian-language originals, is assessing whether English content aligns with its audience base and brand identity. Jain emphasised that any move into the English segment … Read more
Ongoing regional tensions involving Iran, the US and Israel have led to temporary flight suspensions across parts of the Middle East, disrupting one of the world’s busiest aviation corridors. With departures and arrivals paused for security assessments, thousands of transit passengers found themselves stranded mid-journey as airlines issued rebooking and refund advisories. In response, authorities … Read more
Journalist and anchor Shubhankar Mishra has exited NDTV India after a seven-month tenure with the network. Mishra joined NDTV India’s prime-time lineup in July 2025, becoming one of the prominent faces in its evening programming. His departure marks the end of a short but notable chapter in his broadcast career. Before his stint at NDTV … Read more
PUMA India has teamed up with homegrown luxury accessories label Outhouse to launch a limited-edition Speedcat Charm Pack, adding a couture-inspired twist to the iconic motorsport sneaker. The collaboration transforms the classic Speedcat silhouette into a customisable canvas, blending racing heritage with jewellery-led personalisation. At the heart of the drop are five individually crafted, detachable … Read more
Chinese Wok, one of India’s leading Desi Chinese quick-service restaurant brands under Lenexis Foodworks, has appointed Havas Creative India and Arena Media as its integrated creative, social and digital media partners. The consolidated mandate includes creative strategy, social media management, digital performance marketing, media planning and buying, along with integrated campaigns across platforms. The move … Read more
Manyavar Mohey has unveiled its latest campaign, ‘Made for Each Other’, appointing newly-wed actors Rashmika Mandanna and Vijay Deverakonda as brand ambassadors. The campaign takes the form of a wedding-themed musical film that blends humour, romance and emotion to reflect the dynamics of modern relationships. Built around playful banter and light-hearted disagreements, the narrative gradually … Read more
House of McDowell’s Soda marked Holi with a distinctive activation titled ‘Yaari Jam: Holi on Wheels’, extending its ‘Firsts with Friends’ philosophy into a high-energy, immersive celebration. The brand, known for championing friendship as a cultural force, reimagined the traditional festival through a contemporary and experiential format. Video Link: https://www.instagram.com/reel/DVTJjqjE78R/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Publicis Groupe India’s … Read more
VRB Consumer Products has announced the launch of Zyro India, a zero sugar and zero calorie beverage brand, alongside a new digital campaign titled ‘Nothing Unnecessary’ featuring singer and performer Karan Aujla. The campaign introduces Zyro as a brand built on simplicity, clarity and conscious consumption. Video Link: https://www.instagram.com/reel/DVTRKXcgfvg/?utm_source=ig_web_copy_link The digital film draws inspiration from … Read more
adidas Originals has introduced a new global chapter for its iconic Superstar franchise with the Spring 2026 campaign, reaffirming the sneaker’s enduring influence across generations. The campaign is anchored by celebrated actor Samuel L. Jackson, who narrates and guides the story through a cinematic exploration of culture, identity and creative expression. Video Link: https://www.instagram.com/reel/DVOT1XNCHyd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Bringing … Read more
All Rights Reserved @2025ViralVault
