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First Economy has appointed Herat Panchal as chief growth officer, where he will lead integrated growth frameworks across brand, media, partnerships and performance. Panchal joins from JioStar and Viacom18, bringing extensive experience in revenue and digital entertainment, with earlier stints at GroupM, Radio Mirchi, iGATE Global Solutions and NOCIL. In his new role, he will … Read more
INNOCEAN India, in partnership with Canvas Worldwide India, has been awarded the integrated communications mandate for UPES University. The collaboration will see INNOCEAN lead creative and strategic duties, while Canvas Worldwide oversees media planning and execution. The remit spans long-term brand building as well as campaign-driven initiatives. The first phase of the engagement will centre … Read more
Independent creative network Talented has expanded its ‘Grid’ of specialised agencies with the launch of mktgstack, an AI-native marketing agency aimed at founders and brand operators. The new venture is built on the premise that not every marketing challenge requires a traditional advertising campaign. Founded by former Talented team members Namrata Chawla and Varun Khiatani, … Read more
India’s advertising industry could be headed for a landmark consolidation, with Wondrlab reportedly in discussions to acquire Madison World, even as global networks and private equity firms continue to circle the independent agency. Industry sources value Madison at around ₹1,000 crore. Founded in 1988 by industry veteran Sam Balsara, Madison has grown from a media specialist … Read more
With Diljit and now Yash, Coca-Cola appears to be strengthening its sonic branding play-turning everyday snack pairings into distinctive audio cues rather than relying purely on visual spectacle. Earlier, Diljit Dosanjh popularised an exaggerated “aaah” in a campaign that transformed common foods into playful, repeatable mnemonics. Now, the brand’s latest film featuring Kannada star Yash follows a … Read more
WPP and Adobe have strengthened their global partnership to roll out integrated, AI-powered marketing solutions designed to help brands enhance media performance, scale creative output and streamline content operations. The expanded collaboration responds to mounting demands on marketers to deliver high volumes of personalised content across platforms while safeguarding brand consistency. By combining their respective … Read more
Century Real Estate has unveiled a city-wide Out-of-Home (OOH) teaser campaign, marking the first public communication for its upcoming flagship development in Jakkur, North Bengaluru. Rolled out across prominent corridors, the campaign adopts a mystery-led approach, using intrigue as its central creative device. Departing from traditional real estate advertising, the billboards feature a distinctive narrow-slit … Read more
PHD, part of Omnicom Media Group, has been awarded the consolidated Asia-Pacific media mandate for Menarini Asia-Pacific following a competitive pitch process that commenced in June 2025. Under the expanded remit, PHD will oversee media planning and buying across seven additional markets-India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea. This builds on the agency’s existing … Read more
Rolled out across Mumbai, Chennai and Ahmedabad, the initiative celebrates how India truly experiences T20 cricket Faasos has unveiled a cricket-led campaign during the ongoing T20 season in partnership with Coca-Cola India. The initiative captures the passion, noise and shared emotions that define how fans across the country experience T20 cricket. Built around the insight that T20 … Read more
Metro Brands has appointed Harshvardhan Chauhan as Chief Marketing Officer and Senior Management Personnel, effective February 23, 2026, reporting to CEO Nissan Joseph. With over 18 years of experience across retail, fashion, lifestyle and eCommerce, Chauhan brings strong cross-sector expertise to the role, along with an MBA from Symbiosis International University and leadership training from … Read more
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