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Tata Consumer Products has appointed Sharat Verma as President – Packaged Beverages

Tata Consumer Products has appointed Sharat Verma as President – Packaged Beverages, India & South Asia, succeeding Puneet Das, who exits after eight successful years. Verma, currently Senior VP and GM for Fabric Care at P&G, brings over two decades of global brand-building experience across markets. The leadership change comes as Tata Consumer reported an … Read more

Coca-Cola Blends AI and Heart in Its 2025 Holiday Campaign

Coca-Cola is bringing nostalgia to the digital age this festive season with its 2025 global holiday campaign, “Refresh Your Holidays.” Celebrating the unseen heroes of the season-from parents to community helpers-the campaign tells heartwarming stories through a series of films that combine emotional storytelling with advanced AI technology. Video Link: https://www.youtube.com/watch?v=At1z5CfEwgY The campaign revives the iconic Coca-Cola … Read more

Canva Rolls Out Its All-New Creative OS

Canva has unveiled its Creative Operating System, marking the most significant evolution in its journey as the world’s only all-in-one visual communication platform. Built on Canva’spioneering Design Model, this new system integrates every aspect of the creative process – from design and collaboration to publishing and performance – creating a faster, smarter, and more connected design experience where human creativity leads and AI … Read more

FCB Ulka bags creative mandate for Bajaj Almond Drops and No Marks

Bajaj Consumer Care has appointed FCB Ulka as its creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks, following a multi-agency pitch. This partnership marks a renewed collaboration between the two companies, bringing together Bajaj’s legacy of trust and FCB Ulka’s contemporary creative expertise. Under the mandate, FCB Ulka will lead strategic and creative communication for both brands across platforms, focusing … Read more

Uttar Pradesh Kabaddi League partners with Zee Sports for 3 seasons

Zee Sports has entered into a three-year strategic partnership with the Uttar Pradesh Kabaddi League (UPKL), acquiring exclusive broadcast and digital rights across television and OTT platforms for Seasons 2, 3, and 4. Season 2 of the UPKL will kick off on December 25, 2025, in Noida, featuring 12 teams-including four new franchises-representing major cities across Uttar Pradesh. The 19-day tournament will host 71 matches, broadcast live in … Read more

Titan Company Q2 advertising spend jumps to ₹408 crore as festive demand lifts sales

Titan Company Limited reported a strong performance in Q2 FY26, with net profit rising 59% year-on-year to ₹1,120 crore, driven by robust jewellery sales and buoyant festive demand. The company significantly increased its advertising spend to ₹408 crore, underscoring an aggressive brand push ahead of the holiday season. Consolidated revenue from operations climbed to ₹18,725 crore, compared to ₹14,534 crore a year earlier. The jewellery division continued … Read more

Samir Sagar joins TBWA\India as Senior Vice President

Samir Sagar has joined TBWA\India as Senior Vice President, following his stint as Business Head at Famous Innovations. With over 15 years of experience across MullenLowe Lintas, McCann, and a global role in Jakarta with The Thinking Machine, Sagar brings extensive brand and creative leadership to his new role.