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Tata Consumer Products has appointed Sharat Verma as President – Packaged Beverages, India & South Asia, succeeding Puneet Das, who exits after eight successful years. Verma, currently Senior VP and GM for Fabric Care at P&G, brings over two decades of global brand-building experience across markets. The leadership change comes as Tata Consumer reported an … Read more
Coca-Cola is bringing nostalgia to the digital age this festive season with its 2025 global holiday campaign, “Refresh Your Holidays.” Celebrating the unseen heroes of the season-from parents to community helpers-the campaign tells heartwarming stories through a series of films that combine emotional storytelling with advanced AI technology. Video Link: https://www.youtube.com/watch?v=At1z5CfEwgY The campaign revives the iconic Coca-Cola … Read more
Canva has unveiled its Creative Operating System, marking the most significant evolution in its journey as the world’s only all-in-one visual communication platform. Built on Canva’spioneering Design Model, this new system integrates every aspect of the creative process – from design and collaboration to publishing and performance – creating a faster, smarter, and more connected design experience where human creativity leads and AI … Read more
Bajaj Consumer Care has appointed FCB Ulka as its creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks, following a multi-agency pitch. This partnership marks a renewed collaboration between the two companies, bringing together Bajaj’s legacy of trust and FCB Ulka’s contemporary creative expertise. Under the mandate, FCB Ulka will lead strategic and creative communication for both brands across platforms, focusing … Read more
Zee Sports has entered into a three-year strategic partnership with the Uttar Pradesh Kabaddi League (UPKL), acquiring exclusive broadcast and digital rights across television and OTT platforms for Seasons 2, 3, and 4. Season 2 of the UPKL will kick off on December 25, 2025, in Noida, featuring 12 teams-including four new franchises-representing major cities across Uttar Pradesh. The 19-day tournament will host 71 matches, broadcast live in … Read more
Titan Company Limited reported a strong performance in Q2 FY26, with net profit rising 59% year-on-year to ₹1,120 crore, driven by robust jewellery sales and buoyant festive demand. The company significantly increased its advertising spend to ₹408 crore, underscoring an aggressive brand push ahead of the holiday season. Consolidated revenue from operations climbed to ₹18,725 crore, compared to ₹14,534 crore a year earlier. The jewellery division continued … Read more
Samir Sagar has joined TBWA\India as Senior Vice President, following his stint as Business Head at Famous Innovations. With over 15 years of experience across MullenLowe Lintas, McCann, and a global role in Jakarta with The Thinking Machine, Sagar brings extensive brand and creative leadership to his new role.
Kunal Dubey has joined Practo as Senior Vice President and Global Head of Brand & Content. With a proven track record in building impactful brands and leading creative strategies, Dubey will drive Practo’s global brand vision and strengthen its content ecosystem.
MARS Cosmetics has appointed Anshu Arora Sindhwani as Head of Product to drive innovation and category growth. With over 15 years of experience in beauty and FMCG, she has held key roles at AkzoNobel, Colorbar, Mary Kay, and Win-Medicare. At MARS, she will lead product strategy, development, and innovation architecture to build a strong pipeline … Read more
Simran Sachdeva has joined Zepto as Associate Director – Brand Marketing, where she will play a key role in shaping the brand’s creative strategy and driving impactful campaigns. With her expertise in building strong consumer connections, Simran aims to further strengthen Zepto’s position as one of India’s fastest-growing quick commerce brands.
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