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Euler Motors has elevated Pallavi Arora to Associate Vice President – Marketing, expanding her role to lead integrated marketing and communications across PR, digital, brand, and ATL/BTL initiatives for both B2B and B2C segments. A six-year company veteran, she has led key campaigns and will now drive brand positioning, digital transformation, and customer engagement as … Read more
The Appliances division of Godrej Enterprises Group has rolled out a new digital campaign for its range of air conditioners, starring actor Deven Bhojani. The film brings attention to the brand’s five-year comprehensive warranty, which covers service visits, gas refills and even remote replacements without any added costs. Video Link: https://www.youtube.com/watch?v=630IAEe_Qcw The storyline unfolds during the installation of … Read more
HELL ENERGY DRINK has renewed its association as an official sponsor of the Zee Cine Awards 2026, marking its second consecutive year partnering with the awards platform. As part of the collaboration, the brand will once again be linked to the ‘Viewers’ Choice Song of the Year’ category. With this continued association, HELL ENERGY DRINK strengthens its … Read more
Prabhkiran Singh has announced he will step down as CEO of Bewakoof after 14 years, with his exit set for the end of March, as he shifts focus to health, family and personal goals. Reflecting on the journey from a small Mumbai startup to a leading youth fashion brand, Singh said the company is well-prepared … Read more
Sania Fazal has joined JioStar as Creative Director – Brand Solutions, Content Partnerships & Branded Content, where she will lead culture-led storytelling and strategic content integrations across TV and digital platforms. She joins after over nine years at Viacom18 Media Private Limited, where she most recently served as Senior Manager – Brand Solutions & Partnerships, … Read more
UNIQLO has announced a global partnership with British tennis star Emma Raducanu, naming her its newest global brand ambassador. The 2021 US Open champion-the first British woman in over four decades to win a Grand Slam singles title-will represent the brand at tournaments worldwide, beginning with the Indian Wells Open in the United States this … Read more
Zee Entertainment Enterprises has unveiled the Zee Short Film Contest, a nationwide platform aimed at discovering and nurturing emerging filmmakers from across India. The initiative will run across seven languages-Hindi, Marathi, Bengali, Telugu, Tamil, Malayalam and Kannada-reflecting the country’s diverse storytelling landscape. Video 1: https://www.youtube.com/watch?v=LRmsUjtiKbM Video 2: https://www.youtube.com/watch?v=ofyD2w_riF0 The contest brings together an acclaimed jury … Read more
Aakash Educational Services Limited has appointed Alka Garg as Chief Financial Officer and Kanika Kumar Nijhawan as Senior Vice President – Marketing to strengthen its leadership team. Garg brings over two decades of experience, most recently with Yum Restaurant India Pvt Ltd, while Nijhawan joins from Adidas India with strong expertise in brand and digital … Read more
Suresh Agarwal has been appointed MD & CEO designate of the proposed 50:50 life insurance joint venture between Mahindra & Mahindra Ltd. and Manulife, subject to regulatory approvals. With nearly three decades of experience across insurance and lending, Agarwal will transition from his current role at Mahindra Insurance Brokers Limited to lead the new venture … Read more
HGS Interactive, the digital marketing arm of Hinduja Global Solutions (HGS), has secured the social media mandate for Rallis India, strengthening its footprint in the agriculture and agri-input sector. Rallis India, a subsidiary of Tata Chemicals, operates across crop protection, seeds and plant growth nutrients, serving farmers and agri-stakeholders nationwide. Under the new mandate, HGS Interactive will oversee … Read more
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