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Nothing Joins Forces with Royal Challengers Bengaluru for T20 Season 2025

London-based technology brand Nothing has announced a strategic partnership with Royal Challengers Bengaluru (RCB) as an associate sponsor for the upcoming T20 season. The rapidly growing smartphone company, which recorded an impressive 577% year-over-year growth in 2024 according to Counterpoint Research, will have its logo prominently displayed on RCB players’ trousers—strategically positioned on the left … Read more

Martech Adoption Surges in India as AI Transforms Marketing Landscape

Dentsu India has released its “Martech Landscape in India” report, providing insight into the rapidly evolving marketing technology sector. The study reveals how digital infrastructure growth and national initiatives like ‘Digital India’ are accelerating martech adoption across businesses of all sizes. According to the report, digital advertising in India is projected to grow at a … Read more

Creative Industry Veteran Santosh Padhi Launches Into Creative Agency 

Renowned advertising professional Santosh Padhi has established a new independent creative agency called Into Creative, aiming to address what he perceives as a leadership vacuum in the industry. The venture launches with a team of six co-founders, including CEO Ayesha Ghosh. “Many seniors are leaving the industry with insufficient creative leaders remaining to guide brands,” … Read more

Hexaware Welcomes Cricket Legend Rahul Dravid as Cultural Ambassador

Hexaware Technologies has announced the appointment of cricket icon Rahul Dravid as its cultural ambassador. The IT services provider has strategically partnered with the former Indian captain to strengthen its employee-focused culture and inspire its global workforce. This collaboration will see Dravid engaging with Hexaware employees worldwide through specialized events centered on leadership development and … Read more

Kingfisher Premium Water Makes Major Splash with Seven-Team IPL Sponsorship

Kingfisher Premium Packaged Drinking Water has secured an impressive sponsorship portfolio for the 2025 IPL season, partnering with seven of the league’s ten franchises. The United Breweries brand, part of the HEINEKEN Company, will sponsor Mumbai Indians, Royal Challengers Bengaluru, Punjab Kings, Sunrisers Hyderabad, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders. This strategic … Read more

Times Network Streamlines English News Operations with Mirror Now Merger

Times Network has announced a strategic consolidation of its English news portfolio, merging Mirror Now into its flagship channel Times Now. This integration represents a significant restructuring aimed at enhancing Times Now’s editorial capabilities and market position in the competitive news landscape. The broadcast network frames this realignment as part of a broader strategy to … Read more

JioStar Launches Second Edition of Brand Spotlight for IPL 2025

JioStar is unveiling the second edition of Brand Spotlight for TATA IPL 2025, a premium advertising opportunity showcasing select brand commercials exclusively during the crucial first six overs of matches. This year, the initiative expands to include linear TV through Star Sports, beginning with the opening game. Marquee brands participating include My11Circle, Campa Energy, GPay, … Read more

Grok Captivates Indian Users with Its Unfiltered Personality

Elon Musk’s AI chatbot Grok has become the new sensation among Indian internet users in 2025, following X’s latest update released last month. Unlike competitors like ChatGPT and Google Gemini with their measured, corporate tones, Grok distinguishes itself with an irreverent personality and human-like responses that mirror users’ conversational styles. Developed by xAI, Grok 3 … Read more