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The global sportswear brand celebrates a decade in India, unveiling its flagship store at DLF Mall of India and outlining plans to expand to 200 outlets by 2026. ASICS, the Japanese performance sportswear giant, has launched its first Company-Owned Company-Operated (COCO) store in India at DLF Mall of India, Noida. The milestone opening was led by Yasuhito Hirota, chairman, … Read more
Renewed partnerships and new brands reflect high interest in India’s cricket market, driving nearly 25% revenue growth. RISE Worldwide and Cricket Australia, whose Indian sponsorship partnership spans multiple years, have sold out all virtual sponsorship inventory in advance for the second consecutive year. The upcoming cricket action features a high-octane series with ODI World Champions Australia taking on T20 World Champions … Read more
Limited-edition gift box transforms into a lamp, blending design, emotion, and tradition. This Diwali, Pernod Ricard India’s premium Indian single malt, Longitude 77, is reimagining festive gifting by combining craftsmanship, culture, and emotional storytelling. While Diwali has long celebrated relationships and meaningful exchanges, gifting in today’s fast-paced world often becomes transactional. Longitude 77 seeks to rekindle the heartfelt essence … Read more
Das to lead judging panel and contribute to selection of winners in Branded Entertainment category Rajdeepak Das, Chairman of Leo Burnett South Asia and Chief Creative Officer of Publicis Groupe South Asia, has been appointed Jury President for the Branded Entertainment discipline at The One Show 2026. In his role, Das will lead the panel of judges evaluating … Read more
Potential buyers show interest as media giant evaluates strategic options Warner Bros. Discovery, the media conglomerate behind HBO, CNN, and Warner Bros. Studios, has announced that it is exploring a potential sale, signaling another major shake-up in the global media landscape. In a statement, the company said it had begun “a review of strategic alternatives to maximize … Read more
Third-quarter revenue rises modestly as integration and costs weigh on profits Omnicom Group reported third-quarter revenue of $4.04 billion, up 4% from a year ago, driven by modest organic growth and favorable currency movements, as the advertising giant prepares to finalize its acquisition of Interpublic Group (IPG) next month. Profit FiguresNet income for Q3 fell 11.6% to $341.3 million compared … Read more
Dentsu has appointed Rohit Potphode as Managing Partner – Sports, Gaming, Esports and Live Experiences to strengthen its Sports and Entertainment network in India. Reporting to Yosuke Murai, Potphode will lead culture-driven brand strategies across sports, gaming and live events. With over two decades of experience spanning IPL, ISL, Coke Studio, and Lakmé Fashion Week, … Read more
Saksham Jadon, founder and former CEO of Youngun, has joined MeldIt AI as Co-Founder. With over eight years of experience in digital marketing and brand strategy, Jadon aims to scale the AI-driven platform that helps brands, creators, and agencies simplify social media content creation. Known for building viral campaigns at Youngun, he has previously worked … Read more
Hemant Bakshi has been appointed as the Managing Director and Global CEO of EPL, effective January 1, 2026. A seasoned leader from Unilever, Bakshi previously served as EVP of Unilever Marketplace, where he built a digitally native eB2B business connecting over 250,000 stores across 12 markets. He succeeds Anand Kripalu, who will oversee a smooth … Read more
The campaign film captures the warmth of early parenthood, encouraging families to embrace gentle, mindful moments of love and care. https://www.instagram.com/reel/DPnmihqEZ4G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Sebamed, the German skincare brand distributed and marketed in India by USV, has launched a heartfelt festive campaign titled #PehlaDiya, celebrating the tenderness of new beginnings – from a baby’s first smile to their first Diwali. … Read more
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