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Panasonic Life Solutions India has launched a new television campaign for its residential air conditioners titled ‘India Ka Captain Cool’, featuring Indian cricket legend MS Dhoni. The campaign builds a strong emotional and functional parallel between Dhoni’s calm, dependable personality and Panasonic air conditioners designed to deliver consistent performance in India’s demanding climate. Set in … Read more
PNG Jewellers has rolled out a new brand campaign featuring actor Ranbir Kapoor, as the 194-year-old jewellery house looks to reinforce its legacy while signaling its ambitions for national expansion. Conceptualized by AdVinciCode, the integrated campaign blends heritage-led storytelling with a forward-looking narrative aimed at newer, younger audiences across India. At the heart of the … Read more
Sunfeast Fantastik! has launched the second edition of its youth-centric Valentine’s campaign, #DumpYourExCess, transforming Gen Z’s most personal break-up moments into bold public expressions of closure. Moving beyond conventional Valentine’s Day storytelling, the campaign positions self-love and emotional release at the center of the conversation. Building on last year’s momentum, #DumpYourExCess 2.0 partners with a … Read more
TechnoSport, one of India’s fastest-growing activewear brands, has launched a new digital content initiative in partnership with international cricket star Ravichandran Ashwin. Titled ‘Game Changers of the Decade’, the campaign is a five-episode YouTube series that celebrates the most influential cricketers of the last ten years across key facets of the sport. Set against the … Read more
Snabbit has partnered with Posterscope to roll out a new out-of-home (OOH) brand campaign titled ‘Make Snabbit a Habit’, aimed at shifting consumer perception of home services from emergency-led solutions to an integral part of everyday household routines. The campaign focuses on reframing house help as a consistent need rather than an occasional fix, addressing … Read more
Hindustan Unilever Limited (HUL) reported a 2.4% year-on-year increase in advertising and promotions expenditure, reaching Rs 1,522 crore for the quarter ended December 2025, compared to Rs 1,486 crore in the same period last year. However, ad spends declined 6.7% sequentially from Rs 1,632 crore in the previous quarter. The FMCG major posted consolidated revenue … Read more
Mumbai-based creative and digital agency Django has secured the digital mandate for Snabbit, India’s fast-growing hyperlocal quick-service platform offering on-demand home services. The partnership marks a strategic step as Snabbit looks to strengthen its digital presence and accelerate expansion across key urban markets. Founded in 2024, Snabbit is redefining everyday home management by delivering trained … Read more
This Valentine’s Day, Frido, India’s leading D2C ergonomics and comfort solutions brand, is tapping into pop culture to spotlight a far more personal issue-ignored body pain. With its latest campaign, ‘Red Flags Hurt’, the brand cleverly repurposes dating lingo to drive awareness around physical discomfort and self-care. Built on a sharp cultural insight, the campaign … Read more
IGP, a global D2C multi-category gifting platform, has unveiled its Valentine’s Day campaign ‘In My Lover Era’, redefining how love is expressed in public spaces. Moving beyond traditional gifting cues like flowers and chocolates, the campaign celebrates emotion, expression, and connection through a city-wide, tech-enabled activation in Mumbai. Video Link: https://www.linkedin.com/feed/update/urn:li:activity:7427354469497106432 At the heart of … Read more
Gozoop Creative has partnered with CookieMan India to launch a Valentine’s Day campaign titled ‘Happy Cookiestage’, tapping into the evolving dynamics of Gen Z dating culture. Rooted in contemporary relationship realities, the campaign reflects how intimacy today is often fluid, undefined, and deliberately free from labels. Video Link: https://www.instagram.com/reel/DUNHYrvjOOK/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Modern dating is increasingly characterized by … Read more
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