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Crunchyroll’s ‘Ready to Anime?’ Campaign Signals Anime’s Leap into India’s Cultural Mainstream

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Crunchyroll has launched its latest India-focused brand campaign, ‘Ready to Anime?’, marking a decisive push to position anime as a mainstream entertainment choice in the country. Featuring Rashmika Mandanna and Indian cricketer Shubman Gill, the two-part campaign captures anime’s growing presence across sports, streaming platforms, and pop culture. The first film is set to premiere … Read more

Aditya Birla Group Teams Up with JOE & THE JUICE to Foray into India’s Premium Café Space

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Aditya Birla Group has announced a strategic partnership between its hospitality arm, Aditya Birla New Age Hospitality (ABNAH), and Denmark-based global café chain JOE & THE JUICE, marking the Group’s entry into India’s organized café market. The move aligns with ABNAH’s broader ambition to build a scalable and diversified food services portfolio across formats, price … Read more

Flipkart Turns Heads with Unconventional Namibia Sponsorship at T20 World Cup

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As the ICC Men’s T20 World Cup 2026 builds momentum, Indian e-commerce giant Flipkart has made an unexpected splash in the cricket sponsorship arena by backing the Namibia national cricket team – a move that has generated buzz across social media and marketing circles. The partnership announcement came with a tongue-in-cheek campaign film conceptualised and … Read more

Story TV Taps Yuzvendra Chahal as Chief Story Officer to Drive Microdrama Innovation

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Story TV, a microdrama-focused content platform in India, has announced the appointment of Indian cricketer Yuzvendra Chahal as its Chief Story Officer. The move signals the platform’s intent to deepen its creative playbook and expand its storytelling footprint across genres. In his new role, Chahal will collaborate closely with the Story TV team to co-create … Read more

LTIMindtree Rebrands as LTM, Signals Strategic Shift with ‘Business Creativity’ Positioning

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LTIMindtree has announced a significant brand transformation, unveiling a new identity and market positioning as it prepares to rename itself LTM Limited, subject to shareholder and regulatory approvals. The move marks a defining milestone for the company as it sharpens its focus on delivering differentiated value in an increasingly AI-driven business landscape. With its new … Read more

Patanjali Foods Posts Robust Q3 FY26 Performance with 16.5% Revenue Growth and 60% Profit Surge

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Patanjali Foods Ltd delivered a strong financial performance in the third quarter of FY26, reporting double-digit revenue growth alongside a sharp rise in profitability. The company’s consolidated revenue from operations stood at Rs 10,483.7 crore in Q3 FY26, marking a 16.5% year-on-year increase from Rs 8,996.9 crore in the corresponding quarter last year. On a … Read more

Google Pay India’s Revenue Stays Flat in FY25, Profit Drops Sharply Despite Strong Balance Sheet

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Google Pay’s India operations reported largely stable revenue in FY25, even as profitability took a notable hit. According to a Moneycontrol report, the company posted revenue from operations of Rs 1,547 crore for the financial year ended March 2025, marginally higher than Rs 1,490 crore in FY24. This performance continues a five-year trend of stagnation, … Read more

Women’s Asia Cup Rising Stars 2026 to Stream Live on Sony Sports Network and Sony LIV

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Sony Sports Network, part of Sony Pictures Networks India (SPNI), is set to bring the Women’s Asia Cup Rising Stars 2026 to audiences across India, spotlighting the next generation of women’s cricketing talent in Asia. Scheduled to take place from February 13 to February 22, the tournament will feature some of the most promising emerging … Read more

Sunfeast YiPPee! Shows Jasprit Bumrah’s Unfiltered Side in ‘Eat Like No One Is Watching’ Campaign

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Sunfeast YiPPee! has rolled out a new campaign for its Magic Masala variant, featuring Indian cricketer Jasprit Bumrah in a refreshingly candid, off-field avatar. Conceptualized by Ogilvy, the campaign moves away from high-performance sporting imagery to spotlight spontaneous, everyday food moments, capturing the athlete in a relaxed and unguarded setting. Built around the line ‘Eat … Read more

Lenskart Q3 FY26 Profit Jumps to ₹132.7 Crore as Revenue Climbs 37% on Global Momentum

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Lenskart Solutions Ltd reported a strong financial performance in the third quarter of FY26, driven by robust revenue growth across both domestic and international markets. The Gurugram-based eyewear retailer posted a net profit of ₹132.7 crore for the October–December 2025 quarter, a significant jump from ₹1.8 crore in the corresponding period last year. The company … Read more

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