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Beardo, the men’s grooming and lifestyle brand, has launched a new brand film featuring Bollywood actor Bobby Deol, challenging outdated notions of masculinity. The film addresses the conflicting pressures men face: be strong but not intimidating, speak up but not too loud, lead yet conform. In a society quick to misinterpret confidence as arrogance, many … Read more
Titan, India’s leading watchmaker, has unveiled its heartwarming Diwali campaign, highlighting the value of time and the joy of togetherness. Conceptualised by Ogilvy South, the campaign underscores that the most precious gift isn’t wrapped in boxes-it’s the moments we share with loved ones. Diwali is a season of homecoming, reconnecting with family, and turning fleeting … Read more
Saatchi & Saatchi India has unveiled ‘Journeys of Imagination,’ a festive campaign that celebrates personal journeys while positioning Audi as a companion in exploration. Part of Audi’s signature ‘Journey with Audi’ platform, the campaign reinforces brand love and draws inspiration from Audi’s philosophy of ‘Progress through Technology.’ Highlighting how innovation and creativity drive progress both … Read more
Adobe has introduced a suite of AI-powered agents aimed at transforming B2B marketing, sales, and customer engagement, ushering in a new era of human-AI collaboration in enterprise workflows. The announcement highlights Adobe’s vision of agentic AI working alongside teams to simplify complex buying cycles and deliver personalized experiences at scale. AI agents are reshaping how … Read more
Nykaa marked a milestone with the announcement of Deepika Padukone as its brand ambassador, turning the reveal into a record-breaking cultural moment. To celebrate, the beauty platform launched its largest-ever Get Ready With Me (GRWM) digital drop, involving over 500 creators and generating more than 10 million impressions, transforming everyday beauty routines into a nationwide celebration. The … Read more
AZORTE, the fashion and lifestyle brand, has launched its Autumn-Winter 2025 campaign titled “You’re Not Mid, You’re Just in the Middle of Your Story.” Featuring Bollywood stars Khushi Kapoor and Vedang Raina along with model Shylla, the campaign celebrates the messy, “in-between moments of becoming,” transforming Gen Z’s fear of being perceived as “mid” into a message … Read more
Karwa Chauth, a celebration of love and commitment, inspires Kalyan Jewellers’ latest festive collection, blending traditional craftsmanship with modern elegance. Designed to make every woman feel radiant, the collection captures the essence of the occasion. The brand’s new TVC showcases a woman preparing for the festival – from selecting jewellery to performing rituals – reflecting … Read more
The viral post claims the company shut operations in February 2025, citing unpaid salaries and unreturned wallet balances. BluSmart, the all-electric ride-hailing company, became the center of controversy after a post from its official X (formerly Twitter) account alleged that the company had been shut down earlier this year due to founder fraud. The post also claimed … Read more
The refreshed campaign blends timeless emotion with modern storytelling, celebrating homes as spaces of identity and connection. Asian Paints, India’s leading decorative paints brand, has brought back its iconic campaign ‘Har Ghar Kuch Kehta Hai’, reimagined for today’s generation of homeowners. The renewed campaign captures the evolving character of Indian homes – warm, personal, and deeply … Read more
The brand turns consumer comments into product innovation and creative storytelling with a humorous, insight-led campaign. McDonald’s India (West & South) has unveiled its new campaign, ‘You Said It. We Made It.’, to introduce the Big Yummy Burgers, a range directly inspired by customer feedback. Conceptualized by DDB Mudra, the campaign celebrates the power of listening, showcasing how … Read more
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