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Mamaearth Reimagines ‘Badman’ in New Lip Balm Campaign Featuring Gulshan Grover

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Mamaearth has launched a new digital campaign for its 100% Natural Lip Balm, starring actor Gulshan Grover in a playful twist on his iconic ‘Badman’ persona. Video Link: https://www.instagram.com/reel/DU-1fdjDLIn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The 70-second film is set on a movie shoot, with Grover stepping into his familiar on-screen character before an unexpected interruption draws attention to his dry, … Read more

Amazon Pay Spotlights Everyday Cashback in ‘Cashback Ho Toh Aisa’ Campaign

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Amazon Pay has rolled out a new integrated campaign, ‘Cashback Ho Toh Aisa’, showcasing the everyday savings offered by the Amazon Pay ICICI Bank co-branded credit card. Video 1: https://www.youtube.com/watch?v=0vFM6Yo0F7I Video 2: https://www.youtube.com/watch?v=bc1X_neea4U Built around short films capturing routine spending moments, the campaign highlights how cashback becomes more meaningful when it is frequent and visible. … Read more

Chennaiyin FC Partners with Simple Energy for ISL 2026

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Chennaiyin FC has signed electric vehicle manufacturer Simple Energy as its Official Mobility Partner for the Indian Super League (ISL) 2026 season. Under the agreement, Simple Energy’s logo will feature on the back of the team’s matchday and training shorts. The brand will also gain visibility through LED perimeter boards and select in-stadium branding during … Read more

Branding Edge Secures Strategic Communications Mandate for S45

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Capital markets-focused consultancy Branding Edge has been appointed as the strategic communications and media partner for S45, an AI-native investment banking platform. The mandate will cover brand positioning, financial media strategy, corporate reputation management, thought leadership and stakeholder communications. The engagement comes as S45 looks to deepen its presence among issuers, bankers and investors within … Read more

Hindustan Unilever Limited elevates Pavan Bedi to Chief Marketing Officer – Foods

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Hindustan Unilever Limited has elevated Pavan Bedi to Chief Marketing Officer – Foods, marking a new chapter in his 22-year journey with Unilever. Based in Mumbai, Bedi brings extensive global experience across brands like Pond’s, Glow & Lovely, and Lifebuoy, where he led innovation, rebranding, and purpose-driven initiatives, including partnerships with the United Nations. In … Read more

Asha Sharma Named EVP and CEO of Microsoft Gaming

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Asha Sharma has been named Executive Vice President and CEO of Microsoft Gaming, reporting to Satya Nadella, as the company ushers in a new leadership phase following Phil Spencer’s retirement decision. Formerly COO at Instacart and a Vice President at Meta, Sharma brings strong consumer and product leadership to the role, while Matt Booty steps … Read more

Cipla appoints Achin Gupta as Managing Director and Global CEO

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Cipla has appointed Achin Gupta as Managing Director and Global CEO (Designate), effective April 1, 2026, marking a key leadership transition for the pharma major. Currently serving as Global Chief Operating Officer, Gupta brings over two decades of industry experience and will focus on expanding market reach, strengthening operational performance, and driving innovation across the … Read more

IPL Valuation Drops 20%, Franchise Values See Sharp Corrections

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The Indian Premier League (IPL), long regarded as one of the world’s most valuable sporting properties, has witnessed a notable valuation correction this year. According to the latest Brand Finance report, the league’s brand value declined by nearly 20%, falling from approximately $12 billion in 2024 to around $9.6 billion in 2025. While fan engagement … Read more

Gen Z Fuels 46% of Spend; Women Lead Tier-III Digital Growth: SoCheers

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SoCheers has released Breaking the Metro Myopia, a strategic report and playbook urging brands to rethink metro-centric growth strategies and focus on emerging demand from India’s Tier-II and Tier-III markets. The report challenges the long-held assumption that consumption trends are driven primarily by metros. Instead, it highlights the cultural nuances, behavioural shifts and trust dynamics shaping … Read more

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