Newsroom

ARROW, from the house of Arvind Fashions, has taken a strategic step into the womenswear segment with the launch of an online-exclusive, limited edition capsule collection. Marking a significant evolution in the brand’s journey, the collection is fronted by actor Khushi Kapoor, reinforcing ARROW’s renewed focus on modernity, relevance, and a younger, digitally savvy audience. … Read more

Underneat, the mass-premium innerwear brand co-founded by creator Kusha Kapila and fashion industry veteran Vimarsh Razdan, has launched Underwoman, a distinctive new brand campaign that turns everyday wardrobe struggles into a playful cinematic universe. Conceptualized by creative agency One Hand Clap, the multi-film series uses humor and imagination to reframe how women experience innerwear in … Read more

Myntra’s quick-commerce platform, M-Now, has unveiled a new Valentine’s Day campaign that moves beyond conventional romance to spotlight everyday expressions of love. The campaign reframes Valentine’s Day as a celebration of friendships, family bonds and spontaneous gestures, all made possible through M-Now’s speed and convenience. At the heart of the campaign are three light-hearted, slice-of-life … Read more