VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Newsroom

RepIndia wins integrated creative mandate for OPPO India

by

RepIndia wins integrated creative mandate for OPPO IndiaThe agency will lead OPPO India’s creative strategy, digital communication, and social listening following a multi-agency pitch. RepIndia has been appointed to handle OPPO India’s end-to-end creative mandate, combining data-driven insights with performance-led creativity. The agency will manage digital storytelling across platforms, tailoring content for India’s diverse smartphone … Read more

Kartik Mohindra joins William Grant & Sons India as Managing Director

by

Kartik Mohindra has been appointed as Managing Director at William Grant & Sons India. Bringing a wealth of leadership experience, Mohindra will oversee the company’s strategic growth, brand development, and market expansion in India. His appointment marks a key step in strengthening the company’s presence and driving long-term business performance in the region.

Gaurav Banerjee calls on creative industries to shape India’s future growth narrative

by

He called on policymakers, creators, and media leaders to think global, embrace reform, and invest boldly in creativity and technology. India’s creative industries must move from the margins to the mainstream and become a core pillar of the country’s economic and cultural growth, said Gaurav Banerjee, Managing Director and CEO of Sony Pictures Networks India, in his … Read more

Nearly 25% of Prime Video India’s viewership now comes from outside the country

by

At FICCI FRAMES 2025, Prime Video spotlighted how Originals, localisation, and authenticity are taking Indian stories global. At the 25th edition of FICCI FRAMES 2025, Prime Video India revealed that nearly one-fourth of its Indian content viewership now comes from international audiences – a milestone that highlights the platform’s growing global reach and the rising demand for Indian storytelling worldwide. … Read more

boAt partners with Google Gemini for AI-led ad innovation challenge

by

The new #boAtGeminiChallenge encourages young creators to harness AI tools like Gemini and Veo 3 to reimagine advertising through technology, culture, and creativity. Indian consumer electronics brand boAt has launched the #boAtGeminiChallenge in collaboration with Google, inviting a new wave of young creators, students, and aspiring marketers to reimagine advertising using AI-powered tools. The initiative aims to inspire fresh … Read more

WPP Media retains Bayer Consumer Health mandate across South Asia

by

The renewed partnership focuses on AI-led innovation and digital transformation to drive Bayer’s regional growth. WPP Media has announced that EssenceMediacom will continue to manage the integrated media mandate for Bayer Consumer Health across South Asia, following a global review. The renewed partnership builds on a longstanding collaboration rooted in performance, innovation, and consumer insight. With a stronger emphasis … Read more

Global launchpad for creatives: Portfolio Night 2025 powers up India’s next-gen advertising talent

by

Hosted by BBDO India, DDB Mudra Group, and TBWA\ India The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA\India, successfully concluded the highly anticipated fourth edition of Portfolio Night 2025. The event cemented its status as the country’s premier career-launching platform, connecting emerging talent directly with India’s most influential … Read more

VML reimagines ‘Breathless’ for Tirupati Edible Oils’ festive campaign

by

The campaign celebrates the joy of festive indulgence – made lighter, healthier, and happier. VML India, WPP’s marketing transformation company, has unveiled a new festive campaign for Tirupati Edible Oils by NK Proteins, bringing back the magic of ‘Breathless’ – the iconic track by Shankar Mahadevan – in a reimagined rendition sung by his son, Siddharth Mahadevan. As the festive season sweeps across … Read more

Bata India unveils festive campaign ‘The Brighter Moments’ featuring Kusha Kapila and Niharika NM

by

The campaign blends heritage with contemporary style, celebrating individuality and festive expression. This festive season, Bata India ushers in a new era of style and storytelling with its latest campaign, ‘The Brighter Moments’, fronted by digital creators Kusha Kapila and Niharika NM. The collection celebrates Diwali’s vibrance through a perfect balance of modern design, cultural flair, and signature Bata comfort. Part … Read more

Zouk’s festive campaign redefines gifting with humour and everyday relatability

by

The new Diwali campaign transforms a light-hearted household moment into a thoughtful gifting story, positioning Zouk’s vegan bags as meaningful festive presents. Indian vegan lifestyle brand Zouk has launched a heartwarming yet humorous festive campaign that captures a universally relatable scene – men juggling phones, chargers, and keys because the women around them have no pockets or … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault