Newsroom 
In a groundbreaking move that merges India’s twin passions for movies and cricket, PVR INOX has partnered with the Board of Control for Cricket in India (BCCI) to broadcast live Indian Premier League matches across its nationwide cinema network. The initiative kicked off on March 22 with the tournament’s opening ceremony and will continue throughout … Read more
Delhivery has appointed entrepreneur Milind Sharma to spearhead its rapid commerce division and D2C brand initiatives, bringing his extensive experience in quick commerce back to the company where he began his career. As one of Delhivery’s founding team members from 2012, Sharma previously led the company’s business development efforts and scaled operations to 100,000 daily … Read more
FCB Kinnect has strategically reinforced its leadership team with the appointment of Henna Pande as Executive Vice President for the North region. This move comes as the digital marketing powerhouse continues its ambitious expansion across northern India. Pande returns to the agency after taking a year-long sabbatical in 2024, bringing refreshed perspective and renewed energy … Read more
Leading Indian consumer electronics brand boAt has secured dual partnership agreements with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) for the 2025 T20 season, establishing itself as the official audio and wearables partner for both franchises. This strategic dual-team alliance positions boAt to connect with cricket enthusiasts across multiple fan bases, extending its engagement … Read more
Madison Media Infinity has been appointed as the media agency of record (AOR) for Samsonite India following a competitive review process. The agency will manage the brand’s complete media portfolio including television, print, radio, cinema, outdoor, and digital platforms. This strategic partnership encompasses all Samsonite India brands, including its flagship Samsonite line, American Tourister, and … Read more
Popular quick-service restaurant chain Wow! Momo is making a strategic leap into the competitive Rs 14,000 crore instant noodles market with the launch of Wow! Noodles. The company is bringing its culinary expertise to this new venture, offering unique desi-Asian flavor profiles including Khow Suey, Thukpa, and Chinese Bhel that differentiate it from established players. … Read more
Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, has made significant moves into artificial intelligence that signal a transformative shift in fast food operations. The company’s strategic AI initiatives deserve attention not merely as technological novelties, but as potential industry-defining developments. At the heart of Yum!’s AI … Read more
The cricket broadcasting landscape is witnessing a monumental shift as JioStar aims to generate an extraordinary ₹4,500 crore in advertising revenue from IPL 2025. With 32 confirmed sponsorship deals already secured, the media conglomerate is positioned to shatter previous financial records when the tournament begins this Saturday. This marks the first IPL season following the … Read more
The Indian Premier League reaches adulthood this year as the cricketing extravaganza celebrates its 18th season with unprecedented fanfare. Beginning March 22 with Kolkata Knight Riders hosting Royal Challengers Bengaluru at Eden Gardens—mirroring the tournament’s inaugural match in 2008—this year’s competition promises 74 matches of high-octane cricket spanning 65 days until the May 25 final … Read more
Asian Paints has unveiled its groundbreaking “Budget Kam, Warranty Mein Dum” campaign, showcasing the exceptional value proposition of its Ace Exterior Emulsion and Tractor Emulsion products. This strategic initiative directly addresses the common consumer dilemma of balancing affordability with quality in home improvement projects. The innovative product line delivers professional-grade durability at accessible price points, … Read more
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