Newsroom

Medanta, India’s premier super-speciality hospital and six-time recipient of Newsweek’s Best Private Hospital award, has unveiled “Jaanta Hai Medanta”, a nationwide initiative aimed at raising awareness, promoting early detection, and empowering action against cancer. The movement underscores Medanta’s commitment to healing, hope, and humanity, offering patients and families reassurance that they are not alone in their fight. … Read more

Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Japan’s Mitsui Sumitomo Insurance Group, has launched its latest digital campaign, #SimpleHai, aimed at reshaping how Indians view insurance. The initiative seeks to break through the complexity traditionally associated with insurance by presenting it as simple, transparent, and digitally seamless. At the … Read more

Britannia Good Day, one of India’s most beloved biscuit brands, has launched its latest national campaign, ‘Chai Khaa Lo, Good Day Duba Lo’, turning the everyday tea ritual into a fun cultural moment. The campaign encourages consumers to not just sip their tea, but to “take a bite of it” with a Good Day biscuit, adding a playful … Read more

Tanishq, India’s leading jewellery brand from the House of Tata, has launched its new festive campaign, “Mriganka”, celebrating imagination, heritage, and the spirit of the festive season. The campaign introduces Tanishq’s latest festive collection through a magical narrative that blends mythical realms, dreamlike landscapes, and timeless music, with Manushi Chhillar as the face of the campaign. Conceptualized by Lowe Lintas, the … Read more

KT Kids, the emerging children’s haircare brand, has announced Kareena Kapoor Khan as the face of its new campaign, marking a star-powered partnership aimed at redefining kids’ haircare in India. The campaign also features the globally loved character SpongeBob SquarePants, blending fun, trust, and safety in a range designed especially for children. Speaking about the collaboration, Kareena Kapoor … Read more

Fevikwik, the iconic instant adhesive brand from Pidilite Industries, has launched a fresh ad campaign that once again fuses humour with its core promise of instant bonding. Known for its memorable advertising legacy, Fevikwik continues to transform everyday moments into witty, relatable stories that strike a chord with audiences. The latest TVC captures a light-hearted moment … Read more

Forevermark Diamond Jewellery, from the De Beers Group, has officially launched as a jewellery brand in India, marking a significant milestone with the opening of its first flagship store in New Delhi. India will serve as the lead market for the brand, underscoring Forevermark’s commitment to bringing its global design sensibilities and philosophy of discreet luxury to … Read more

Nu Republic, the bold lifestyle technology brand known for redefining wear-tech, has announced acclaimed actor Abhay Deol as its brand ambassador while unveiling its latest innovation – the Triphop Smart Backpack collection. Designed for music lovers, creators, and urban trendsetters, the launch is backed by a high-energy, multi-platform campaign aimed at shaking up the travel gear segment. To mark … Read more