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HDFC ERGO’s #HealthMatch Campaign Brings Health into Pre-Marital Conversations

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HDFC ERGO, a private sector general insurance company, has launched its latest campaign, #HealthMatch, featuring well-known matchmaker Sima Taparia, with the aim of encouraging couples and families to include health compatibility and insurance in pre-marital discussions. In India, marriage conversations typically revolve around emotional, financial, and cultural compatibility, while health-related topics are often overlooked. With lifestyle diseases … Read more

Samantha Ruth Prabhu Joins Good Game as Global Ambassador

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Gaming-focused reality show Good Game has officially launched in India with the objective of identifying what it describes as the country’s first global gaming superstar. The platform has named actor Samantha Ruth Prabhu as a global brand ambassador, alongside cricketer Rishabh Pant and leading gaming creator Ujjwal Chaurasia, popularly known as Techno Gamerz. Positioned as a competitive reality format, Good Game brings together gaming, … Read more

Dabur Red’s Republic Day Film Highlights Children’s Instinctive Acts of Courage

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Dabur Red Toothpaste has unveiled its Republic Day digital film, Desh Ke Bacche, Desh Ke Sachche Laal, spotlighting real-life stories of courage demonstrated by children in moments of crisis. Video Link: https://www.youtube.com/watch?v=OGPdSHhJhG0 The film features recipients of the Rashtriya Bal Puraskar and brings to light incidents where children responded instinctively to emergencies. These include situations such … Read more

Delhivery’s Republic Day Film Celebrates India Through Everyday Movement

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Delhivery has unveiled its Republic Day digital film, Yeh Desh Chalne Se Bana Hai, offering a grounded perspective on India by spotlighting the everyday journeys that quietly keep the country connected. Moving away from symbolic imagery and patriotic clichés, the film focuses on motion-roads, routes, and the lived experiences of those who traverse them daily. Video: … Read more

Marico Bets on Premium Snacking with Majority Stake in 4700BC

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Marico has taken a decisive step into the premium snacking space with the acquisition of a 93.27% stake in Zea Maize Private Limited, the parent company of gourmet snack brand 4700BC, from PVR INOX for ₹227 crore. The move signals Marico’s intent to deepen its presence in fast-growing, value-added food categories. Founded in 2013, 4700BC … Read more

Padma Bhushan for Piyush Pandey: The Man Who Rewrote Indian Advertising

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Indian advertising didn’t just change because of new formats or bigger budgets-it changed because Piyush Pandey listened. With the posthumous Padma Bhushan, India acknowledges a creative leader who transformed advertising into a shared cultural experience. Pandey’s four-decade journey at Ogilvy India wasn’t about louder messages or clever tricks. It was about emotion. His campaigns for … Read more

Bharat Gupta’s ToBe Online Bets on Trust as the New Currency of the Creator Economy

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As the creator economy grows louder and faster, Bharat Gupta is choosing to focus on what often gets left behind-credibility. The former CEO of Jagran New Media has launched ToBe Online, an AI-led platform built to encourage responsibility, transparency, and trust in digital content creation. Designed for creators, industry bodies, and regulatory stakeholders, ToBe Online … Read more

Spykar Celebrates Republic Day with a Digital Tribute to India’s Modern Trailblazers

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Spykar has unveiled a powerful digital campaign to mark Republic Day, spotlighting Indian changemakers who embody resilience, grit, and progress. Part of the brand’s ongoing Daur Apna Hai initiative, the campaign is being released as a three-film series across social media platforms, reinforcing Spykar’s connection with contemporary Indian ambition. The campaign features three accomplished individuals … Read more

Palmonas: How a Modern Jewellery Brand Is Turning Everyday Style into Big Business

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In an industry long defined by tradition and legacy, Palmonas has emerged as a disruptor-redefining how India wears jewellery every day. Positioned in the fast-growing demi-fine jewellery segment, the brand blends contemporary design with affordability, appealing to a new generation that values style, versatility, and self-expression over heirloom-heavy purchases. Founded in 2022, Palmonas encountered the … Read more

Skymarx India Steps In as Title Sponsor for Inaugural Kabaddi Champions League

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Skymarx India has been announced as the title sponsor of the Kabaddi Champions League (KCL) ahead of the league’s debut season, marking a significant milestone for the newly launched regional tournament. The partnership comes as KCL gears up to host its first edition, featuring teams drawn from across Haryana, a state widely regarded as the … Read more

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