Newsroom 
Durga Puja 2025 is proving to be a marketing blockbuster, with ad spends surging 10–15% over last year, led by FMCG majors, auto giants, and e-commerce platforms. For brands, Pujo remains the second-biggest advertising season after Diwali, commanding 8–10% of national festive budgets and as much as 25–30% for regional heavyweights in Bengal and the … Read more
Century Plyboards (India) Ltd., one of India’s leading manufacturers of plywood and decorative solutions, has unveiled the newest chapter of its celebrated CenturyHeroes series. The 2025 edition, titled “Inner Strength: Invisible But Indispensable,” is a moving tribute to single fathers who step into the role of the ‘Asli Sainik’-the true protectors and builders of their children’s lives. The campaign … Read more
Parle Products, one of India’s leading biscuit and confectionery makers, has launched its latest campaign, “Catch up over Hide & Seek Caffé Mocha,” starring Bollywood actors Ananya Panday and Lakshya. The campaign celebrates coffee culture by pairing it with India’s favorite cookie, creating playful, heartwarming moments for a new generation of consumers. The Parle Platina Hide & Seek … Read more
ASUS India has unveiled its first-ever brand film for the ASUS ExpertBook series, titled “Move on, Murphy!”, starring Raj Shamani – entrepreneur, content creator, and host of the popular podcast Figuring Out With Raj Shamani. As the brand ambassador for the ExpertBook series, Raj embodies the campaign’s message of resilience and reliability. The film reimagines Murphy’s Law – … Read more
Instamart, the quick commerce platform, has launched the second film of its Quick India Movement Sale campaign, starring Bollywood superstar Ajay Devgn. The first film, which recreated Devgn’s iconic Bollywood debut and garnered over 20 million views in a week, set the stage for this high-energy sequel. In the new film, Devgn appears in an AI-powered infinite split sequence, … Read more
Ranveer Allahbadia, popularly known as BeerBiceps, has made his comeback to brand collaborations with a new boAt campaign for its wireless power bank. The ad has gone viral not only for the product’s sleek design but for its bold, self-aware narrative, directly addressing Allahbadia’s hiatus following the controversy around India’s Got Latent. Set in a deserted railway station, … Read more
Amul, India’s largest dairy brand, has announced a sweeping price reduction across more than 700 products to pass on the full benefit of the recent GST cut. The revised prices will take effect starting September 22, 2025. The new price list covers a wide portfolio including butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates, and … Read more
On September 20, 2025, The Hindu celebrated 147 years of journalism, reinforcing its commitment to credible news in an era challenged by misinformation and generative AI. Founded in 1878 in Chennai by six young nationalists – G. Subramania Iyer, M. Veeraraghavachariar, T.T. Rangacharya, P.V. Rangacharya, D. Kesava Rao Pantulu, and N. Subba Rao Pantulu – The Hindu has grown into one of India’s most respected … Read more
Britannia Pure Magic, known for redefining choco indulgence, has launched its latest offering – Choco Tarts – under its new proposition, The New Temptation. This decadent addition joins popular favourites like Choco Lush, Choco Frames, and Choco Stars, further expanding Pure Magic’s portfolio of premium choco treats. Available in Hazelnut and Milk Choco variants, Choco Tarts feature a crisp tart shell filled with … Read more
Men’s fragrance brand Denver has collaborated with superstar Mahesh Babu to unveil the Autograph MB Collection, a limited-edition luxury Eau de Parfum range personally co-curated by the actor. The brand film introduces Mahesh Babu in an all-black, suave avatar, presenting a fragrance experience that transitions seamlessly from fresh daytime notes to deeper, richer evening aromas – reflecting his style, persona, … Read more
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