Newsroom

Virtue Asia has launched a fresh campaign for Lotus Whiteglow, focusing on one of the most common skincare concerns – dark spots – with a culturally resonant approach. The campaign highlights how visible skin concerns can affect confidence, positioning Whiteglow’s Niacinamide-infused Gel-Crème as a practical, relatable solution for today’s consumers. https://www.instagram.com/reel/DOqKKj2kg02/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Breaking away from conventional skincare advertising, the … Read more

Libas, one of India’s leading ultrafast fashion brands, has unveiled its new campaign, Season of Joy, capturing the warmth and excitement of the pre-festive season. The campaign celebrates sisterhood, heartfelt conversations, shared laughter, and the anticipation that makes the days leading up to festivals so special – all while staying true to Libas’ philosophy of effortless, … Read more

Rapido, the bike-taxi, auto, and cab aggregator, has launched two festive ad campaigns – #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri – to help commuters navigate heavy traffic and reach their destinations on time. With the festive season bringing large crowds to pandals, garba venues, and family gatherings, Rapido is offering a range of mobility options, including Bike-Taxis, … Read more

Flipkart’s flagship Big Billion Days (BBD) sale returns with a fresh twist – this year, the e-commerce giant is targeting bachelors with its new campaign, ‘Bachelor Upgrade Yojana.’ Conceptualised by 22feet Tribal Worldwide, the campaign leverages an AI-powered WhatsApp bot designed to make home upgrades effortless. Users can simply click and share pictures of their rooms with the bot, … Read more

foundit, a leading jobs and talent platform, has launched its latest brand film, “Boss Aaj Kal,” starring Indian cricketer Jasprit Bumrah. The campaign humorously explores how access to the right opportunities can empower employees and reshape how bosses interact with their teams – ultimately transforming workplace dynamics. The film uses a light-hearted narrative and modern visual style to … Read more

Tata Tea Gold has unveiled its festive campaign, “Banglar Shilpi Shojjito Pujo,” paying tribute to the rich artistic heritage of West Bengal during Durga Puja. As part of this initiative, the brand has launched ten limited-edition festive tea packs created in collaboration with some of Bengal’s most celebrated artists. Each pack captures the essence of Durga Puja through diverse … Read more

Dollar Industries has launched a fresh TVC for its women’s wear brand Dollar Missy, featuring brand ambassador Yami Gautam. The campaign positions Missy leggings as the ultimate match for every outfit, brought to life with the tagline “Missy ne bana di jodi.” The film showcases a series of everyday style moments – from casual tops to elegant kurtis – … Read more