Newsroom

Airtel Payments Bank has rolled out a new campaign positioning itself as the “Safe Second Account,” urging users to maintain a separate account exclusively for digital payments. The initiative aims to encourage safer banking habits, protect users from online fraud, and safeguard their primary savings. With the rapid rise of UPI transactions, online shopping, and digital subscriptions, … Read more

“World’s leading beauty brands now at the best price for you,” announced a full-page ad on the front page of The Times of India on September 18, as beauty giant L’Oréal informed consumers about significant price reductions across its portfolio. This move comes a week after Hindustan Unilever (HUL) published a similar message in the same newspaper. … Read more

IRTH Bags, the women’s accessories brand from Titan Company, has appointed Twinkle Khanna as its first-ever brand ambassador. To mark the announcement, the brand has rolled out a new campaign that shines a light on the everyday realities women face with their handbags – and how IRTH’s design-led, functional solutions aim to make those experiences … Read more

Kansai Nerolac Paints has launched a fresh advertising campaign starring Ranveer Singh, reintroducing its beloved and nostalgic jingle in a modern avatar. Developed with FCB Ulka, the campaign – titled ‘Ghar Ki Raunak Lautani Ho’ – focuses on rekindling warmth and emotional connection within Indian homes through colour and design. The film portrays Ranveer Singh interacting with … Read more

Forget the soft-focus, slow-motion beauty ads you’re used to – Chicnutrix Glow has flipped the script with its latest campaign, ‘Glow Mode On.’ The brand’s effervescent skin-brightening tablets, featuring 100% Japanese glutathione, are now being promoted through a striking anime-inspired film that blends skincare with high-energy action. Conceptualised by Talented and animated by Paper Boat Studios, the campaign transforms actress Sreeleela into … Read more