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Deepinder Goyal, founder and long-time leader of Eternal, has announced his decision to step away from the role of Group CEO, marking a significant leadership transition for the company. Subject to shareholder approval, Goyal will continue to remain on the board as Vice Chairman, ensuring continuity in long-term strategy, culture, and governance. Albinder Dhindsa, who … Read more
United Spirits significantly scaled up its advertising and sales promotion efforts in the third quarter of FY26, signaling a strong brand-led growth strategy even as short-term profitability faced pressure. The Diageo India-owned liquor major spent ₹523 crore on advertising in the December quarter, marking a sharp 115% increase compared to ₹243 crore in the previous … Read more
Smart everyday appliances brand Köche has appointed Team Pumpkin as its digital marketing agency, marking a strategic move to build a strong and scalable digital presence across the Indian market. The partnership, which came into effect in August 2025, covers end-to-end digital planning and execution, including social media management and performance marketing. As Köche works … Read more
India Today and Business Today, the flagship brands of the India Today Group, are set to play a pivotal role at the World Economic Forum Annual Meeting 2026 in Davos, positioning themselves as India’s global lens at one of the world’s most influential gatherings. With a strong on-ground presence, India Today TV and the Business … Read more
WPP Media, led by Wavemaker, has introduced a pioneering television integration for Alpenliebe Gold, marking India’s first-ever use of a “fourth wall” break in mainstream TV advertising. The innovative execution is part of Alpenliebe Gold’s new communication platform, “Alpenliebe Kholo, Meetha Bolo,” and was rolled out on the popular Hindi comedy show Bhabhiji Ghar Par … Read more
JioHotstar has appointed Shivani Thussu as Vice President – Creative & Content (Digital & Streaming – Hindi Specials), transitioning her from a consulting role into a full-time leadership position. She will lead creative strategy and execution for Hindi Originals and Specials across the platform’s digital and streaming portfolio. Thussu brings over seven years of experience … Read more
Kartik Chandrasekhar, formerly chief commercial officer at Kellanova, has taken on a new role as Chief Growth Officer for Mars Snacking across Asia, the Middle East, Africa and ANZ. Sharing the update, he said he is energised by the opportunity to bring together strong brands and diverse teams, and looks forward to driving growth guided … Read more
Deepti Gera has joined TBZ – The Original as general manager, leading the brand, creative and content mandate. With experience across both agency and brand roles, she has previously worked on iconic Indian brands such as Croma, Bisleri, Sony Entertainment Television and Amul, shaping her belief in building brands that evolve with consumers while staying … Read more
ElevenLabs has appointed Karthik Rajaram as general manager and country head for India, underscoring its focus on the rapidly growing market for AI-driven voice and audio solutions. In his new role, Rajaram will lead the company’s go-to-market strategy, drive revenue growth, and build partnerships across AI, media and enterprise segments.
Sun Pharma has appointed Sana Shaikh as head of marketing, where she will lead the company’s marketing strategy with a focus on brand growth, portfolio expansion and strengthening market leadership across key therapeutic segments. Sana joins Sun Pharma from Emcure Pharmaceuticals, where she served as head of marketing, and brings over a decade of experience … Read more
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