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Priyamvada Jagia has been appointed as India Brand Marketing Head for Armani brands at Fossil Group, where she will lead brand strategy and marketing for Emporio Armani and Armani Exchange watches and jewellery in India. Based in the country since joining Fossil Group in September 2025, Jagia brings over five years of experience from Xiaomi … Read more
Sunaina Uppal has joined EY as India Director – Brand, Marketing & Communications, where she will lead the firm’s brand, marketing and communications strategy in the country. With extensive experience in brand leadership, alumni engagement and DEI initiatives, Uppal brings a strong blend of strategic marketing and purpose-driven storytelling to her new role at EY.
Baskin Robbins has publicly raised concerns about ice cream storage practices on quick-commerce platform Zepto after one of its ice cream sandwiches appeared misshapen in a review video by popular food creator Headbanger Eats. The brand’s response, posted in the comments section of the video, marked a rare instance of a legacy food brand openly … Read more
Netflix and Warner Bros. Discovery (WBD) have amended their definitive merger agreement, restructuring Netflix’s pending acquisition of Warner Bros. into an all-cash transaction. The revised structure simplifies the deal, offers enhanced value certainty to WBD shareholders, and accelerates the timeline toward a stockholder vote. Under the amended agreement, the transaction continues to be valued at … Read more
Catch Salt & Spices, a flagship brand of the Dharampal Satyapal (DS) Group, has announced its association with MasterChef India Season 9 as the exclusive Salt & Spices Partner. The partnership marks a full-season, integrated presence across television and digital platforms, with Catch joining the show as a Co-Powered Sponsor on Sony TV and a … Read more
The Board of Control for Cricket in India (BCCI) has signed a ₹270 crore sponsorship agreement with Google’s artificial intelligence platform Gemini ahead of the Indian Premier League (IPL) 2026, reflecting the rising interest of AI-led brands in India’s most valuable sporting property. The three-year deal further strengthens IPL’s position as a global marketing platform … Read more
Restaurant Brands Asia (RBA), the master franchisee of Burger King in India and Burger King and Popeyes in Indonesia, has announced that Inspira Global will acquire a controlling stake in the company, subject to regulatory and shareholder approvals. The transaction will result in the complete exit of existing promoter QSR Asia, which is majority owned … Read more
At-home beauty and wellness platform Yes Madam has unveiled a new digital campaign featuring actor Shweta Tiwari, drawing inspiration from a popular pop-culture moment in the film Zindagi Na Milegi Dobara (ZNMD). By recreating the movie’s iconic washroom scene, the brand blends nostalgia with contemporary conversations around self-care, convenience, and everyday beauty routines. The digital … Read more
Whisper has partnered with Indian cricketer Jemimah Rodrigues to spotlight its Period Panty, positioning it as a modern period-care solution designed to keep pace with today’s active lifestyles. Rooted in the belief that periods should never hold girls back from moving, playing, studying, or living fully, the brand’s latest campaign focuses on comfort, confidence, and … Read more
NEWME has partnered with JioHotstar to introduce a contextual, in-stream shopping experience on MTV Splitsvilla Season 16, allowing viewers to shop outfits worn on the show without leaving the streaming interface. The initiative marks a first for an Indian fashion brand-embedding the entire purchase journey, from discovery to checkout, directly within a reality show. Through … Read more
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