×

DS Group Launches Third Season of ‘Pujoy Pulse’ Campaign for Durga Puja 2025

FMCG major Dharampal Satyapal Group (DS Group) has unveiled the third season of its Pujoy Pulse campaign, in collaboration with TV9 Bangla, celebrating the spirit of Durga Puja from September 4 to October 8, 2025. This year’s campaign revolves around “Pulse Golmol,” a tangy imli-flavoured treat designed to spark nostalgia while honoring the traditions of Pujo. Themed “GOL KA MOL,” it highlights the timeless … Read more

Sudhanshu Vats Named ASCI Chairman as Industry Body Enters 40th Year

The Advertising Standards Council of India (ASCI) has appointed Sudhanshu Vats, Managing Director of Pidilite Industries Ltd, as its new chairman at the 39th Annual General Meeting (AGM). The announcement comes as ASCI prepares to mark its 40th anniversary this October. Joining Vats in leadership are S Subramanyeswar of MullenLowe Global as vice-chairman and Paritosh Joshi, Principal at Provocateur … Read more

When the Lights Go Out, VML Turns Chaos into Comedy for Exide Inverter Batteries

Families morph into Yamraj’s clan, fishmongers, and ghosts until Exide steps in to save the day. Power cuts have the ability to turn calm, collected households into scenes of absolute chaos – and VML India has captured that perfectly in its latest campaign for Exide Inverter Batteries. The three-film campaign cleverly dramatizes the impact of power … Read more

News9 launches ‘Duologue NXT’, presented by Radico Khaitan featuring top women achievers ‘Set for the Big Leap’  

‘Duologue NXT’ presented by Radico Khaitan is the newest addition to the acclaimed Duologue with Barun Das universe, which has completed three seasons of iconic conversations with legends like David Cameron, Oliver Kahn, NR Narayana Murthy, and Allu Arjun among others. Now, the inaugural season of ‘Duologue NXT’ on News9 presents a compelling line-up of … Read more

Indriya by Aditya Birla Jewellery unveils festive collection with a musical twist on ‘Dil Abhi Bhara Nahin’

Celebrate the season with a timeless classic, a fresh story, and an endless love for jewellery Indriya by Aditya Birla Group celebrates the festive season with its new collection, ‘Alka’, unveiled in a soulful music video with a recreated legendary song, ‘Dil Abhi Bhara Nahin’. The video features Aditi Rao Hydari and Siddharth coming together … Read more

Noise x TVS iQube Launches India’s First EV-Smartwatch Integration

Riding the wave of India’s EV boom, Noise and TVS Motor Company have teamed up to unveil India’s first smartwatch-to-electric-scooter integration-the TVS iQube Noise Smartwatch. Priced at ₹2,999 and bundled with a free 12-month Noise Gold subscription, the watch is being positioned as more than wristwear-it’s now a mobility companion.  The integration allows riders to access vehicle data directly on their wrist. Key … Read more