Newsroom

Birla Tyres has announced its partnership with the DP World Asia Cup 2025 as the tournament’s Official Tyre Partner, reinforcing its association with one of cricket’s most celebrated events and enhancing its visibility across international and domestic markets. Celebrating Performance & Endurance The DP World Asia Cup, a premier continental tournament that unites millions of cricket fans, provides Birla … Read more

Thermocool Home Appliances has announced Bollywood star Saif Ali Khan as the brand ambassador for its cooling products portfolio, marking a significant step in strengthening its brand presence and reinforcing its commitment to delivering comfort, performance, and style to modern Indian households. Strengthening Brand Connect As the face of Thermocool’s desert air coolers, room coolers, and portable cooling solutions, Saif Ali Khan … Read more

‘AD’, the contemporary ready-to-wear brand from the House of Arvind, has announced the appointment of Raghav Juyal – actor, dancer, and youth icon – as its new brand ambassador. Known for his individuality, charm, and distinctive style, Raghav perfectly represents the brand’s ethos of comfortable, breathable, and stylish everyday fashion designed for today’s generation. Brand & Leadership Perspective Commenting on the … Read more

JioSaavn, one of India’s leading audio streaming platforms with over 100 million monthly active users, has reiterated its mission to make premium audio content accessible at affordable prices. The platform continues to offer ad-free streaming, offline downloads, curated playlists, personalized recommendations, exclusive content, and high-quality audio – all at price points designed to ensure inclusivity and maximum value for … Read more

ZEE Entertainment Enterprises Ltd. (‘Z’) has been awarded the Influencer and Social Media Marketing mandate by the Madhya Pradesh Tourism Board. The announcement was made at the two-day Regional Tourism Conclave for the Gwalior and Chambal Region (August 29–30, 2025), in the presence of: Year-Long Mandate to Amplify Tourism Under this year-long partnership, ‘Z’ will leverage its digital expertise and flagship Dilfluencer initiative to … Read more

Wipro Consumer Care and Lighting, under its flagship home care brand MaxKleen, has announced the launch of its latest innovation – MaxKleen 2-in-1 Floor Cleaner. The scientifically formulated product not only removes tough dirt and grime but also repels insects, setting a new benchmark for home hygiene in India. A Game-Changing Dual-Action Solution Unlike conventional floor cleaners … Read more

Wondrlab, the platform-first martech network, has announced the launch of Opportune Europe, marking a major milestone in its global expansion journey. Following the acquisition of Polish agency WebTalk in 2024, this move strengthens Wondrlab’s presence in Central and Eastern Europe (CEE) and introduces its proven Indian innovation to international markets. Taking Opportune Global Opportune, Wondrlab’s advanced influencer marketing platform acquired … Read more