Newsroom 
Sony Entertainment Television’s MasterChef India is back with a new season, attracting a diverse set of brand partnerships across food, cookware, energy, and household categories. Ananda Dairy joins as co-presenting sponsor, while Fortune Edible Oils and Foods and Catch Salts and Spices come on board as co-powered sponsors. Bergner India, Bharat Gas, and Vim ProClean … Read more
La Pink, India’s first beauty brand offering 100% microplastic-free formulations, has unveiled its festive campaign, Purity that Belongs to Our Roots, timed with Lohri and Makar Sankranti. The campaign seamlessly connects cultural traditions with conscious skincare, highlighting the brand’s philosophy that purity underpins rituals, values, and daily self-care. The film follows a Punjabi woman as … Read more
Just In Time has launched its new wedding campaign, Samay Samay Ki Baat Hai, shifting focus from grand celebrations to the subtle, emotionally rich moments that define a couple’s wedding day. Featuring digital creator Sanchi Rai and actor Rohan Mehra, the film captures fleeting glances, shared smiles, and the quiet pauses that make weddings deeply … Read more
Zee Entertainment Enterprises has strengthened its regional sports portfolio with a broadcast partnership for the inaugural season of the Kabaddi Champions League (KCL) Haryana, reinforcing its focus on indigenous, grassroots-led sporting properties. The tournament, officially sanctioned by the Amateur Kabaddi Association Haryana, will run from January 25 to February 7, 2026. As part of the … Read more
Flipkart has tapped into one of Tamil Nadu’s most powerful cultural symbols to create a festive campaign that blends tradition, technology and commerce with striking relevance. This Pongal, the homegrown e-commerce marketplace transformed the iconic moment of the Pongal pot boiling over-symbolizing abundance, joy and new beginnings-into an engaging, high-impact digital experience. Conceptualized by 22feet … Read more
CMF by Nothing has officially announced the India launch of the CMF Headphone Pro, underlining the brand’s growing ambition to disrupt the country’s crowded audio category by delivering premium features at accessible price points. For marketers and media watchers, the launch reflects a broader shift in how technology brands are blurring the lines between mass … Read more
Tata Capital has unveiled its latest brand campaign, ‘Zidd Tarakki Ki’, featuring Indian cricketer and brand ambassador Shubman Gill. Launched alongside the India vs New Zealand 2026 series-where Gill leads the Indian ODI team-the campaign draws a parallel between sporting determination and the everyday ambition of millions of Indians. At its core, Zidd Tarakki Ki … Read more
News18 Lokmat has officially rebranded as News18 Marathi, marking a significant milestone in the channel’s journey. The new brand identity was unveiled by Maharashtra Chief Minister Devendra Fadnavis, signaling a renewed commitment to strong regional journalism backed by the Network18 ecosystem. The rebranding follows Network18’s complete acquisition of IBN Lokmat News Pvt. Ltd. in October … Read more
Kalyan Jewellers has announced a new partnership with Royal Challengers Bengaluru Women (RCB Women), coming on board as the team’s Official Style Partner ahead of the Women’s T20 League 2026 season. The association aligns two brands that share values of confidence, individuality, and a modern Indian identity, both on and off the field. As part … Read more
Narratif has officially launched in India, positioning itself as a consultancy and enterprise intelligence platform for influencer-led marketing. Co-founded by Rushabh Deena Shah and Sarvesh Singh, the company aims to help brands move beyond short-term, campaign-focused influencer activity toward long-term, strategically governed creator ecosystems. The platform addresses a growing gap in India’s influencer marketing landscape. … Read more
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