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ASCI Academy, the learning and development arm of the Advertising Standards Council of India (ASCI), has introduced a new e-learning programme focused on ethical UI/UX design, reflecting the growing concern around deceptive digital practices. Titled Ethical UI/UX Designs: Building Consumer Trust, the course is designed for digital marketers, product managers, designers and e-commerce professionals, and … Read more
Campus Activewear has made a strategic foray into the athleisure apparel segment, marking its expansion beyond footwear into clothing. This move broadens the brand’s portfolio, positioning Campus as a comprehensive lifestyle and activewear brand. The new apparel line features polo and round-neck T-shirts, jackets, jogger pants, and caps for both men and women, designed for … Read more
Netflix is reportedly preparing an all-cash offer to acquire Warner Bros Discovery’s film studios and streaming operations, signaling a shift from its earlier cash-and-stock proposal. The move is aimed at accelerating a transaction expected to take several months to complete and comes amid a competitive bidding process with Paramount Skydance. Netflix’s initial proposal, valued at … Read more
Decathlon India has launched its New Year brand campaign, Movement Is For All, celebrating everyday movement beyond structured fitness routines or performance targets. The campaign highlights how people stay active in ways that fit their lifestyle-whether walking, cycling, stretching, or playing sports at their own pace-emphasizing that movement already exists in daily life. Conceptualised by … Read more
Professional luxury haircare brand Kérastase has announced Demi Moore as its new global brand ambassador, marking a powerful alignment between the brand’s philosophy and the actor’s enduring cultural influence. The collaboration reinforces Kérastase’s belief that hair is deeply personal-an expression of confidence, individuality and self-expression at every stage of life. Demi Moore is an Academy … Read more
Global influencer marketing firm YKONE has consolidated its operations with Paris-based creative production house Mirror Mirror and Indian influencer agency BarCode to form a new integrated group named ONE. BarCode, which was acquired by YKONE in 2024, will now function within the unified structure, marking a significant step in building an end-to-end marketing and creative … Read more
Project Worldwide has unveiled a new strategic intellectual property (IP) titled Math of Marketing, aimed at redefining how marketing effectiveness and return on investment (ROI) are measured in the Indian market. Designed as an ongoing framework rather than a one-off publication, the initiative seeks to create a more rigorous, evidence-led approach to evaluating marketing performance … Read more
At CES 2026 in Las Vegas, Amazon unveiled Bee, its latest wearable AI companion, marking a significant expansion of the company’s AI ecosystem beyond home devices. Designed as a clip-on pin or bracelet, Bee is capable of recording conversations, including meetings, lectures, and interviews, while offering personalized AI assistance to users on the go. The … Read more
Duroflex has unveiled a new campaign featuring brand ambassador Virat Kohli, highlighting the critical role of sleep and recovery in athletic performance. The film sheds light on how rest is just as important as training, especially during high-intensity sporting events like the 2023 ICC Men’s Cricket World Cup. The campaign follows Kohli’s preparation and recovery … Read more
Ormax Media, a leading media insights and consulting firm, has introduced Ormax StreamView, a weekly syndicated report designed to answer the crucial question: “What is India watching on OTT?” The product provides independent, third-party viewership data for India’s rapidly growing streaming ecosystem, where platform disclosures are inconsistent and no standardized measurement exists. Ormax StreamView ranks … Read more
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