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Malaysia Airlines partners with Mumbai Indians as official global airline sponsor

Malaysia Airlines has entered into a strategic partnership with the Mumbai Indians, joining the franchise as an associate sponsor and official global airline partner. The association aligns with the airline’s broader objective of strengthening its footprint in India while leveraging sport as a powerful platform for international brand engagement. India continues to be a critical … Read more

Network18 Records Revenue Growth Despite Soft Advertising Environment

Network18 delivered a steady performance in Q3 FY26, reporting a 5% year-on-year rise in operating revenue to ₹500 crore, even as the broader advertising market remained subdued. The growth was achieved against an industry backdrop where TV news advertising inventory demand declined by over 10% year-on-year, highlighting the network’s relative resilience. Financial Performance: For the … Read more

Snabbit Turns Urban Burnout Into a 10-Minute Habit

In India’s largest cities, the idea of a “relaxing weekend” has quietly disappeared. Between long work hours, work-from-home spillover and shrinking personal time, household chores have become the default weekend agenda. Snabbit’s latest outdoor campaign taps directly into this shared urban fatigue. Displayed across Bengaluru on billboards, bus stops and autorickshaws, the campaign features a … Read more

Tak 360 Signals India Today Group’s Big Bet on FAST News

India Today Group has expanded its digital news footprint with the launch of Tak 360, a FAST (Free Ad-Supported Streaming Television) news channel designed for always-on, multi-screen news consumption. Positioned as India’s first FAST news channel, Tak 360 targets audiences increasingly consuming news on connected TVs and digital platforms. Launched under the Tak Network, the … Read more

Decoding the Gen Z Mindset: How India’s Young Workforce Is Redefining Career Success

Naukri has released the latest edition of its Voices @ Work report titled The Gen Z Work Code: What Drives, Engages, and Retains Them, offering fresh insights into how India’s Gen Z professionals view careers and workplaces today. The study is based on responses from over 23,000 Gen Z employees across more than 80 industries … Read more

Fans as Fashion: Rashmika Mandanna Headlines Signify’s New Campaign

Signify has launched Fans Reimagined, a campaign for its Ecolink BLDC fan range, featuring actor Rashmika Mandanna. The initiative positions ceiling fans not just as functional appliances, but as lifestyle products that reflect personal taste, design sensibilities, and modern living preferences. The campaign’s film showcases the fans in stylized home settings, highlighting their form, finish, … Read more

Redefining Indian Kitchens: Godrej Yummiez & Pigeon Air Fryers Challenge Cooking Myths

Godrej Yummiez and Stovekraft’s Pigeon Air Fryers have joined forces for a digital campaign aimed at transforming perceptions around frozen foods and air fryers in Indian households. The initiative highlights how modern cooking habits, time constraints, and evolving food preferences are reshaping everyday meal preparation. The campaign addresses lingering myths: frozen foods are often seen … Read more

Travel, Tailored: Yas Island’s Creator-Led Campaign Inspires Personal Journeys

Yas Island Abu Dhabi has joined forces with travel-tech brand Holiday Tribe to launch a creator-driven campaign, #MyYasVibes, aimed at engaging Indian travellers through personalized experiences. The campaign featured 12 Indian macro creators exploring the Island’s attractions, including Ferrari World™, SeaWorld, and Warner Bros. World™, and sharing their journeys across Instagram, YouTube, and Facebook. Instead … Read more

From Studio Extension to Founder-Led Platform: The Next Chapter of Lionsgate Play in Asia

Lionsgate has announced the sale of its streaming platform, Lionsgate Play, in India and Southeast Asia to Rohit Jain, the executive who originally built and scaled the service across the region. While ownership of the platform changes hands, Lionsgate will continue to retain all its other film and television businesses in India and Southeast Asia, … Read more