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Pee Safe’s recent $32 million Series C funding round, led by global healthcare investor OrbiMed, marks a significant inflection point for the Indian hygiene and wellness brand. What began as a focused solution for public toilet hygiene has steadily evolved into a multi-category consumer platform addressing intimate, personal and everyday hygiene needs. For the industry, this funding … Read more
Solitario, the luxury lab-grown diamond brand, has announced a partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce a new fine diamond jewellery collection inspired by two globally recognised franchises-Tom & Jerry and the DC Universe-for the Indian market. The collections were unveiled at a launch event held at Solaire, BKC, Mumbai, bringing … Read more
ON PURPOSE has secured the public relations and strategic communications mandate for the India Mental Health Alliance (IMHA), a not-for-profit organisation focused on strengthening India’s mental health ecosystem. Under the mandate, ON PURPOSE will oversee media relations and strategic communications for IMHA, with an emphasis on enhancing the organisation’s visibility, supporting key events and convenings, … Read more
Corporate reputation has emerged as a measurable economic asset worth an estimated $7.07 trillion worldwide, according to a new global study released by Burson. The research, titled The Global Reputation Economy: A New Asset Class for a New Era, links strong reputational performance directly to shareholder value, positioning reputation as a tangible driver of financial returns … Read more
Spykar has unveiled a new digital campaign titled Made to Fit Every Story, introducing an experimental approach that brings together AI-generated models and real-world creators within the same storytelling universe. Built around Chico, one of the brand’s core denim fits, the campaign reflects Spykar’s attempt to reframe men’s fashion communication through technology-led creativity and shifting cultural … Read more
Google has announced the rollout of Personal Intelligence for Gemini, a new feature designed to deliver deeper personalisation by allowing users to connect select Google apps to the AI assistant. Unveiled on January 14, 2026, the capability is launching in beta for users in the US. The new feature enables users to link apps such as Gmail, … Read more
Havmor Ice Cream has rolled out a new culture-led campaign to mark Uttarayan, tapping into the festival’s rooftop traditions, music, and community spirit to deepen its regional connect. Video Link: https://www.instagram.com/reel/DTUpRmXjmco/?utm_source=ig_embed&ig_rid=d5d239de-e2e0-41df-85da-b13af6674a4f At the centre of the campaign is a specially created Uttarayan anthem, developed in collaboration with noted Gujarati folk singer Kirtidan Gadhvi. Rooted in local … Read more
Mona Jain is set to rejoin ABP as President – Revenue Growth and Business Development, marking her second stint with the network. She joins from BrandPulse Global, where she served as Chief Growth Officer. With over three decades of experience spanning media planning, advertising, broadcasting and revenue leadership, Jain’s return is seen as a strategic … Read more
ITC Limited’s Anuj Bansal has been appointed Chief Business Officer at Yoga Bar. Previously an Executive Committee Member at ITC Foods and former Head of Marketing for Chocolates, Confectionery, Coffee and New Business, Bansal brings 18 years of experience across strategy, P&L management, brand building, innovation and go-to-market execution to his new role.
Pallavi Pandey has joined ELGi Equipments as Senior Vice President and Global Marketing Head. With the company’s presence across more than 120 countries, Pandey will focus on strengthening brand relevance, driving demand, and building a future-ready global marketing strategy as ELGi enters its next phase of growth.
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