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Harvest Gold has partnered with the Delhi Capitals Women’s team for the 2026 season, joining as the team’s official breakfast partner. The collaboration aims to connect everyday breakfast consumption with women’s cricket, reflecting shared values of health, energy and active lifestyles. Under the partnership, select Harvest Gold products-including bread, buns, pavs, and sweet baked goods-will … Read more
Thums Up has revealed a refreshed visual identity, marking its first major design update in over 20 years. Developed by the brand’s in-house design team in collaboration with design agency SUPERULTRARARE, the rebrand aims to strengthen consistency and adaptability across today’s increasingly digital and retail-driven brand touchpoints. The update retains Thums Up’s most recognizable visual … Read more
Stovekraft has launched a new advertising campaign for its Pigeon Idiyappam Maker, introducing a distinctive brand character, Insta-Mami, to reflect evolving attitudes toward traditional cooking in modern Indian households. The campaign positions the electric idiyappam maker as a contemporary alternative to manual, effort-intensive tools that have long dominated the category. At the center of the … Read more
Himalaya Wellness has launched a new digital campaign titled Remember Her Face in collaboration with the RCB Women’s team, marking the fourth consecutive year of their partnership. The campaign shifts focus from established stars to young girls training at the grassroots level, highlighting the importance of early recognition, mentorship and support in women’s cricket. The … Read more
Aludecor has unveiled a new television and digital campaign aimed at raising awareness around fire safety and material performance issues associated with aluminium composite panels (ACP) used at construction sites. The initiative focuses on the risks that arise when material choices are driven by cost or unverified claims rather than proven testing and performance standards. … Read more
Black Dog Soda has appointed actor Emilia Clarke as its global brand ambassador, reinforcing the brand’s long-standing philosophy of ‘Savour the Pause’. The partnership reflects Black Dog Soda’s continued focus on mindfulness and intentional slowing down in a world increasingly shaped by constant digital engagement and fast-paced lifestyles. The collaboration is anchored by a new … Read more
Sony Pictures Networks India (SPNI) has announced a leadership realignment under a revised operating model aimed at strengthening a content-first, platform-agnostic approach across both television and digital ecosystems. The restructuring is designed to deliver clearer end-to-end ownership of content, improve coordination between linear channels and Sony LIV, and better align monetization and distribution strategies. Explaining … Read more
Nayara Energy has renewed its partnership with the Tata Mumbai Marathon (TMM) for the 2026 edition, continuing as the event’s official ‘Fuelled By’ partner. The association, which began in 2025, further strengthens the energy company’s presence within one of India’s largest and most recognized mass-participation sporting events. Scheduled for Sunday, 18 January 2026, the Tata … Read more
Samsung India has initiated a comprehensive review of its media agency mandate, a development independently confirmed by e4m. The account, estimated to be worth close to Rs 300 crore, covers media planning and buying responsibilities across Samsung’s entire product portfolio in the Indian market. At present, the mandate is primarily handled by Lodestar, which manages … Read more
As it celebrates 25 years of Wikipedia, the Wikimedia Foundation has announced a major expansion of its commercial partnerships with leading artificial intelligence companies, strengthening the role of its paid data service, Wikimedia Enterprise. Wikimedia Enterprise is designed to offer structured, large-scale access to Wikipedia and other Wikimedia project content for technology companies building AI … Read more
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