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Netflix and Sony Pictures Entertainment (SPE) have signed a landmark global Pay-1 licensing agreement, creating a first-of-its-kind deal that brings worldwide streaming rights under a single, multi-year framework. Under the exclusive arrangement, Sony Pictures’ feature films will stream on Netflix globally after completing their theatrical and home entertainment windows. The rollout will begin later this … Read more
As brands compete for Gen Z attention, louder messaging and trend-chasing are no longer enough. At Lollapalooza India 2026, NIVEA takes a more culturally attuned approach – embedding itself within music, identity and shared youth experiences rather than traditional brand communication. Held over two days in Mumbai, the festival provides a natural touchpoint for a … Read more
Media and entertainment platform JioStar reported a strong financial performance in the December quarter, posting gross revenue of ₹8,010 crore and a profit after tax of ₹888 crore. The company’s revenue from operations stood at ₹7,232 crore during the October–December period. JioStar recorded a pre-tax profit (EBITDA) of ₹1,738 crore, translating into an industry-leading margin … Read more
In Indian homes, a malfunctioning washing machine, refrigerator or television often faces an instinctive response before a service call or replacement – an emphatic chaanta. The habit, oddly universal and deeply ingrained, has long been treated as a quick fix passed down through generations. Video Link: https://www.youtube.com/watch?v=RRCKE4NKjog Flipkart has now turned this everyday cultural insight into … Read more
Sonali Singh has stepped into a leadership role as Head of Marketing at Switch Mobility, bringing with her extensive experience in building strong brands and driving strategic growth. In her new position, she will lead the company’s marketing vision as it accelerates its presence in the electric mobility space.
India Gate Uplife has rolled out a digital-first campaign titled #KeepItUp with Uplife, strategically timed around Quitters’ Day-commonly observed on the second Friday of January, when enthusiasm for New Year health resolutions tends to dip. Instead of shaming people for falling off track, the campaign reframes the moment as an opportunity to build sustainable, long-term … Read more
redBus has launched the Discover Bharat Sale, a nationwide campaign designed to encourage travellers to explore destinations within India during the festive and holiday travel season. Timed around the harvest festivals, the Magh Mela period, and the Republic Day long weekend, the initiative taps into heightened travel intent by positioning domestic journeys as accessible, familiar, … Read more
Cloudflare, the connectivity cloud company, has announced the acquisition of Human Native, an AI data marketplace connecting creators with AI developers. The move aims to simplify how developers discover and access high-quality content while enabling creators and publishers to optimize, price, and monetize their data in a transparent manner. Founded in 2024 and backed by … Read more
Warner Bros. Discovery’s premium sports channel, Eurosport India, is set to expand its portfolio by introducing pickleball to Indian viewers in 2026. As part of this move, the channel will provide exclusive coverage of the World Pickleball League (WPBL) Season 2, scheduled from January 24 to February 8 at Mumbai’s Jio World Garden. The tournament … Read more
Honda Cars India has officially launched a review for its digital media agency, inviting pitches for a mandate estimated at around ₹50 crore. The engagement will encompass strategic digital media planning and buying across multiple channels, aiming to support both brand-building and retail activation initiatives for the company’s key models, including Amaze, City, and Elevate. … Read more
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