Newsroom 
Paramount has filed a lawsuit against Warner Bros Discovery (WBD) in the Delaware Chancery Court, seeking greater transparency around WBD’s proposed $82.7 billion merger with Netflix. The move marks an intensification in Paramount’s challenge to the Netflix-backed deal while promoting its own all-cash offer. Led by David Ellison, Paramount plans to nominate directors to WBD’s … Read more
Joy Personal Care (JOY), from RSH Global, has launched its latest digital campaign, ‘Behenhood’, celebrating the power of women supporting women. Aligned with the UP Warriorz’s ongoing association in the Women’s Premier League (WPL), the campaign highlights everyday moments of camaraderie, resilience, and collective growth, reflecting the brand’s commitment to women’s empowerment, inclusivity, and diversity. … Read more
As the Brihanmumbai Municipal Corporation (BMC) heads to polls on 15 January, CNN-News18 ramps up extensive on-ground election coverage through its special programming ‘Ballot Maximum City’. CNN-News18 brings together its strongest editorial resources, top anchors, editors and reporters, to decode one of the most crucial civic elections in the country’s financial capital. As India’s richest municipal … Read more
KFC has launched a new campaign to promote its Dunked range, featuring actor Tamannaah Bhatia in a playful behind-the-scenes film set around a red-carpet moment. The campaign takes inspiration from popular celebrity “get ready with me” content, blending fashion, food, and pop culture into a light-hearted narrative. Link: https://www.instagram.com/reel/DTZpLDcksqx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film opens with Tamannaah preparing … Read more
Ather Energy has unveiled its latest brand campaign, ‘It’s Easy on an Ather’, spotlighting how technology enhances everyday riding without demanding attention. Instead of highlighting specifications or performance metrics, the campaign focuses on routine on-road situations to demonstrate how Ather’s built-in features work quietly in the background to support daily commuting. The films portray familiar … Read more
Herbalife India has reaffirmed its commitment to women’s sports by continuing as the official Nutrition Partner for the TATA Women’s Premier League (WPL) 2026, in association with the Board of Control for Cricket in India (BCCI). The renewed partnership underscores Herbalife’s focus on supporting elite athletes through science-based nutrition that enhances performance, endurance, and recovery. … Read more
JioStar, the official broadcast and digital partner for the ICC Men’s T20 World Cup India & Sri Lanka 2026, has unveiled its opening campaign film, setting the tone for India’s title defence on home soil. Marking a notable creative shift, the film features reigning ICC Women’s Cricket World Cup champions Jemimah Rodrigues, Deepti Sharma, and … Read more
Indriya, Aditya Birla Jewellery’s bridal line, has unveiled its latest campaign, “Be the Bride of Your Dreams with Indriya,” featuring actress Aditi Rao Hydari. Conceptualized by Ogilvy West, the campaign highlights the emotional journey of a bride, showcasing how personal choices and cultural influences shape her vision of the perfect wedding. The campaign’s launch film … Read more
Duolingo has expanded its Indian learning offerings with a new chess course, featuring teenage grandmaster Rameshbabu Praggnanandhaa. The campaign aims to position chess alongside the platform’s existing language, maths, and music courses, while reshaping perceptions of the sport as accessible and engaging. Link: https://www.instagram.com/reel/DTRzdthiJlD/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Breaking from conventional portrayals, the campaign presents Praggnanandhaa in a contemporary … Read more
UFO Moviez has announced the addition of 44 new screens to its in-cinema advertising network, taking its total footprint to over 4,000 screens nationwide. The expansion spans key regional markets including Andhra Pradesh, Telangana, Uttar Pradesh, Tamil Nadu, and Kerala, significantly enhancing the company’s reach in both multiplex and single-screen theatres. The newly added screens … Read more
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