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ITC has introduced a Vitamin D–enriched variant of its popular Sunfeast Marie Light biscuits, aiming to address growing concerns around nutrient deficiencies caused by changing lifestyles and reduced sun exposure. The launch begins in Odisha, leveraging the cultural connection with sunlight, with a phased rollout planned across other eastern markets. The move responds to research … Read more
Birla Opus Paints has unveiled a new brand film that celebrates togetherness through colour, highlighting its role in transforming family interactions at home. Conceptualized by Leo India and produced by Zombie Studio, Brazil, the campaign portrays a familiar domestic scene: family members seated together, yet immersed in their individual screens, disconnected despite proximity. The narrative … Read more
Madison Media has launched MbrAIn, its AI-powered strategic media planning system, along with the proprietary Growth Planning System (GPS), positioning the platform as a full-funnel growth partner for brands. MbrAIn helps marketing and agency teams diagnose growth opportunities, make data-backed planning decisions, and build accountable strategies across the 4Cs: consumer, content, channel, and commerce. The … Read more
EBG Group has announced the appointment of actor Mrunal Thakur as the brand ambassador for Carlton Wellness, its integrated wellness and hospitality platform, effective FY 2025–26. Thakur will be the face of Carlton’s brand films, digital campaigns, experiential initiatives, and property launches, marking a key step in the group’s expansion plans across urban and destination-driven … Read more
Wellbeing Nutrition has launched a new brand campaign titled ‘The Lighter, Quieter Whey’, spotlighting its Whey Protein range as a digestive-friendly option designed for everyday use. Rolled out from New Delhi, the campaign marks a strategic shift in how whey protein is positioned—moving beyond performance-led messaging to address how protein fits into daily lifestyles. Traditionally, … Read more
CNBC-TV18 is set to host the 21st edition of the India Business Leader Awards (IBLA) on January 10, 2026, in Mumbai, reaffirming its position as India’s most prestigious platform celebrating leadership and enterprise excellence. The high-profile evening will be headlined by Union Home Minister Amit Shah, who will attend as the Chief Guest. The event … Read more
Reddit has strengthened its push into automated advertising with the launch of Max campaigns, a new AI-driven buying solution designed to rival Meta and Google’s automation-led ad products. Announced at CES 2026, Max campaigns are now available in beta via Reddit Ads Manager, marking a significant evolution in how advertisers can run campaigns on the … Read more
WPP has introduced Agent Hub on its AI-powered marketing platform, WPP Open, marking a major step in embedding artificial intelligence deeper into its creative and strategic workflows. The new offering launches with a curated suite of “Super Agents,” designed to give both clients and WPP’s 100,000-strong global workforce access to proven, WPP-verified intelligence at scale. … Read more
Amazon has taken a significant step in expanding its AI ecosystem by launching Alexa.com, bringing its upgraded AI assistant Alexa+ to the web. Announced at the opening of CES 2026 in Las Vegas, the new platform is currently rolling out to Alexa+ Early Access users, marking Amazon’s move beyond hardware-led interactions to a more platform-agnostic … Read more
Swiggy has expanded its platform with the launch of EatRight, a dedicated category designed to simplify the discovery and ordering of healthier food options. The new category is now live across more than 50 cities in India, reflecting the company’s response to growing consumer demand for mindful eating without compromising on convenience. EatRight brings together … Read more
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