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Avinash Kaul has stepped down from his position as CEO of Network18 (Broadcast) and Managing Director of A+E Networks, concluding a nearly 12-year association with the Network18 group. Sources within Network18 have confirmed the development to Viral Vault, indicating that Kaul is set to move on from the organisation. An official statement from the company … Read more
Italian sportswear brand Lotto has announced the appointment of Sania Mirza as its brand ambassador and chief advisor for Women’s Sports, marking her second collaboration with the brand. The partnership represents a return to a relationship that began early in Mirza’s career, when she was just 19 and emerging as a distinctive voice in Indian … Read more
Harjyot Singh Arora has been elevated as head of media, digital and investments at PepsiCo, effective January 2026, and will be based in Bangkok. A PepsiCo veteran of over six years, Arora previously led media, data and commerce capabilities and has held key leadership roles across brand, category and P&L management, with prior experience at … Read more
Ayush Kapoor has joined Theobroma as its new Chief Marketing Officer, marking a move from the Bombay Shirt Company, where he led marketing and digital business for over a year and a half. With more than a decade of experience, Kapoor previously spent nearly 12 years at HUL, most recently serving as Global Brand Director … Read more
Swiss watchmaker Rado has unveiled a new global campaign featuring brand ambassadors Katrina Kaif and Hrithik Roshan, built around the idea that true connection is born from contrast. Released globally in January 2026, the film uses parallel visual worlds to explore balance, precision, and continuity-core values of the brand. The campaign opens with the two … Read more
Jaskirat Singh Bawa has joined Edelman as Senior Advisor, Risk and Issues Management, adding deep expertise in journalism, newsroom leadership, and combating misinformation to the firm’s advisory capabilities. With a career spanning reporting, editorial leadership, and complex narrative management, he brings a sharp understanding of how information ecosystems operate and how reputational risks escalate in … Read more
ITC has introduced a Vitamin D–enriched variant of its popular Sunfeast Marie Light biscuits, aiming to address growing concerns around nutrient deficiencies caused by changing lifestyles and reduced sun exposure. The launch begins in Odisha, leveraging the cultural connection with sunlight, with a phased rollout planned across other eastern markets. The move responds to research … Read more
Birla Opus Paints has unveiled a new brand film that celebrates togetherness through colour, highlighting its role in transforming family interactions at home. Conceptualized by Leo India and produced by Zombie Studio, Brazil, the campaign portrays a familiar domestic scene: family members seated together, yet immersed in their individual screens, disconnected despite proximity. The narrative … Read more
Madison Media has launched MbrAIn, its AI-powered strategic media planning system, along with the proprietary Growth Planning System (GPS), positioning the platform as a full-funnel growth partner for brands. MbrAIn helps marketing and agency teams diagnose growth opportunities, make data-backed planning decisions, and build accountable strategies across the 4Cs: consumer, content, channel, and commerce. The … Read more
EBG Group has announced the appointment of actor Mrunal Thakur as the brand ambassador for Carlton Wellness, its integrated wellness and hospitality platform, effective FY 2025–26. Thakur will be the face of Carlton’s brand films, digital campaigns, experiential initiatives, and property launches, marking a key step in the group’s expansion plans across urban and destination-driven … Read more
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