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Swiggy Dineout Brings Back GIRF 2025 with Uorfi Javed in a Disco-Themed Celebration

Swiggy Dineout has launched the highly anticipated Great Indian Restaurant Festival (GIRF) 2025, kicking off on August 22 and running for two festive months. This year’s theme, ‘Discount Hai Disco’, adds a vibrant twist to dining out, featuring a quirky campaign film starring Uorfi Javed in a disco-inspired avatar. GIRF 2025 offers up to 50% off at over 20,000 restaurants across 50 cities in India, … Read more

Maruti Suzuki Begins eVITARA Production, Exports to Over 100 Countries Underway

Maruti Suzuki has officially commenced production of its first mass-market electric vehicle (EV), the eVITARA, at its Gujarat facility-signifying a major stride in India’s electric mobility ambitions. This marks the start of exports to more than 100 countries, including key European markets like the UK, Germany, and Norway. Built on a dedicated EV-only platform- not a converted internal-combustion … Read more

Brands Tune Into Festive Spirit with Heartfelt Ganesh Chaturthi Campaigns

Brands embraced the festive spirit with campaigns that fused cultural traditions, heartfelt family moments, and vibrant storytelling-reflecting themes of faith, togetherness, and celebration. Ganesh Chaturthi stands as a deeply beloved festival in India, celebrating Lord Ganesha-revered as the harbinger of wisdom, prosperity, and fresh beginnings. In 2025, the festival kicks off on Wednesday, August 27, … Read more

Spotify Introduces Direct Messaging to Deepen In-App Social Experience

Spotify has launched a new direct messaging feature as part of its strategy to enhance social interaction on the platform and strengthen user engagement beyond just audio streaming. Until now, sharing music or podcast links required users to rely on third-party messaging apps. With the new feature, Spotify aims to keep these conversations within its ecosystem. The … Read more

Gunjan Khetan of Perfetti Van Melle India Joins MMA Global India Advisory Board

MMA Global India has announced the appointment of Gunjan Khetan, Director of Marketing at Perfetti Van Melle India, to its prestigious Advisory Board. With over two decades of marketing experience, Khetan has been instrumental in enhancing the visibility, relevance, and market position of Perfetti’s diverse portfolio in India. His efforts have focused on building strong brand equity and … Read more

Google Gemini Launches Campaign Showcasing AI in Everyday Moments

Google Gemini has unveiled a new campaign that brings generative AI closer to everyday life. Conceptualised by Lowe Lintas, the initiative positions Gemini as “Your Everyday AI Assistant”, highlighting its ability to simplify and enhance routine moments with smart, intuitive support. The campaign features nine short films, each 20 seconds long, demonstrating how Gemini can assist across a … Read more

NIVEA Launches New Campaign with Taapsee Pannu for Upgraded Body Milk

NIVEA India has unveiled a fresh campaign featuring actor Taapsee Pannu to promote its newly reformulated Body Milk. Now enhanced with Hyaluronic Acid, the upgraded product promises 72-hour moisturisation while maintaining a lightweight, fast-absorbing texture, making it suitable for everyday use. The brand film captures Taapsee in relatable, everyday scenarios, reinforcing the message that effective skincare can be effortlessly … Read more

Pro Kabaddi League Season 12 Secures New Brand Partners on JioStar

JioStar, the official broadcaster of the Pro Kabaddi League (PKL), has confirmed four new brand partnerships for the upcoming Season 12, set to kick off on August 29, 2025, in Visakhapatnam. Joining as sponsors this season are Shriram Finance Limited (BFSI), UltraTech Cement (Infrastructure), Birla Tilestix(Tile Adhesives), and Red Bull (Energy Drink). These additions highlight the growing appeal of PKL among major brands, with more partnerships … Read more