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Myntra has appointed Neha Gulati as its Head of Brand, Events, Category and Private Brands. She joins from Jubilant FoodWorks, where she led marketing and growth for Domino’s, and has previously held leadership roles at OLX Group, Amazon, and Reckitt Benckiser. Gulati announced her move to Myntra on LinkedIn.
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has released a touching digital film for Ganesh Chaturthi, celebrating the warmth and joy that accompany Bappa’s arrival in Indian homes. True to its philosophy, “Duniya Ko Rang Do,” the film captures how colours help turn festive moments into lifelong memories. The story follows a young boy’s heartfelt wish … Read more
Doordarshan has significantly strengthened its rural footprint through a multi-pronged expansion of television, radio, and digital services. Since 2019, the public broadcaster has launched six new TV channels and upgraded 17 existing ones, according to Minister of State for Information and Broadcasting, L. Murugan. A key driver of this growth is DD Free Dish, Prasar Bharati’s … Read more
Parle Products has unveiled its latest Onam campaign, “Jo auron ki khushi mein paye apni khushi, Parle‑G, G Maane Genius,” celebrating the festival’s true essence of unity and shared joy. Conceptualised by Thought Blurb Communications, the digital film follows a family returning to their roots, reaffirming that Onam is as much about collective memories as it is about tradition. … Read more
Brand eyes nationwide expansion with ₹100 crore investment Cricket legend and brand ambassador MS Dhoni has unveiled Asian Footwears’ latest premium collection, headlined by the Quantum 2.0 – Signature Collection. The launch also includes other key lines such as Hyper Cushion, PowerKick, the Wonder Walk walking range, and the Mojo premium series. Developed in Asian Footwears’ BIS-certified in-house design and testing lab, the new range focuses on high … Read more
The Fall/Winter 2025 campaign celebrates ambition, individuality, and the spirit of self-made success. Global fashion brand BOSS has launched its Fall/Winter 2025 campaign, titled “Be the Next,” a fresh evolution of its signature “Be Your Own BOSS” platform. Leading the campaign is Indian actor and dancer Ishaan Khatter, chosen for his bold individuality, global appeal, and rising status in international cinema. … Read more
The new fragrance celebrates bold femininity and unapologetic self-expression. SKINN by Titan, the fine fragrance line from the House of Titan, has launched Noura Nectar, the latest addition to its Noura collection. This new Eau de Parfum for her is described as a mysterious, addictive Amber Floral crafted for the modern woman who lives boldly and unapologetically. Leading the campaign is Shibani Dandekar, … Read more
The collaboration blends nostalgia, luxury, and personal storytelling. Iconic watch and accessories brand FOSSIL has unveiled its latest limited-edition capsule, the ‘Machine Luxe’ collection, created in collaboration with global superstar, actor, and philanthropist Nick Jonas. This 2025–2026 partnership merges Jonas’ deep-rooted passion for timepieces with Fossil’s rich design legacy, resulting in a collection that is both timeless and boldly modern. … Read more
Immersive strategy brings AI-powered innovation directly to decision-makers. Lenovo, in collaboration with Intel, has launched the ThinkPad X9 Aura Edition in India, supported by an experiential campaign led by Dentsu B2B and Posterscope. Designed to connect with IT and business decision-makers, the campaign aimed to offer more than just visibility-it delivered hands-on experience. Dentsu B2B, dentsu India’s B2B experience agency, focused … Read more
India’s booming online gaming industry is pushing back against the Promotion and Regulation of Online Gaming Bill, 2025, recently passed by the Lok Sabha. The bill, which aims to regulate the sector and ban all real-money games, including fantasy sports and rummy, has triggered a wave of legal challenges from major gaming companies and industry bodies. … Read more
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